Newest EBI master's class gets down to work in Barcelona
|The 2012 edition of the Euroleague Basketball Institute's first-level International Master Program in Sports Management & Marketing started this week with a three-day session in Barcelona that featured new and continuing students sharing presentations and discussions in several fields of expertise.
A total of 24 students from 11 countries are enrolled in the sixth edition of the master's course, which uses a combination of long-distance e-learning and on-site applications to combine theory and practice in a one-of-a-kind educational experience.
Sessions were held at Euroleague Basketball headquarters in Barcelona covering everything from communications, marketing and branding to corportate social responsibility, events management and business development. A course introduction was presented by Tiziano Vescovi of Ca' Foscari University in Venice, Italy. The students also participated in a round-table discussion with Jordi Bertomeu, Euroleague Basketball's President & CEO.
"I had the chance to ask all the questions I had in my mind about the Euroleague organization directly to the professionals working at Euroleague Basketball," said Cem Karamürsel, country accounting manager for Nike in Turkey. "This has been a very positive and overall a very motivating experience, not only for the rest of the program, but even for later."
Over the three days in Barcelona, the students spent more than 17 hours of class drawing on the expertise of nine Euroleague Basketball department heads and observing the day-to-day management at the company. Another three-hour team-building workshop among the students was held at a nearby basketball venue.
"This first session left an extraordinary impression not only on me but on all of my student colleagues," said ex-pro Ademola Okulaja, founder and CEO of Pro4Pros consultants. "The level of professionalism and devotion Euroleague employees have is just honourable. On the other hand, all of them were very approachable despite the many obligations and busy agendas they have. As a student, you really got the feeling of being part of the Euroleague family."
Students in the EBI master will now begin 28 weeks' worth of e-learning, complete with twice-weekly on-line tutorials with their professors, before meeting again to study on-site at the 2012 Turkish Airlines Euroleague Final Four Istanbul on the second weekend in May. They'll have a subsequent final session together in Venice in early summer to complete their coursework.
The master's program in sports management and marketing has now graduated close to 150 students from more than 30 countries since 2007.
"Internationality is important for me," said Janine Lang from the Serbian Tennis Federation. "Students from many nations are sharing knowledge, experience and culture."
Wednesday, February 22, 2012