EBI-Master students getting first-hand experience at Euroleague Final Four
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A group of 25 master’s students are wide-eyed walking around the 2012 Turkish Airlines Euroleague Final Four as they get firsthand experience in what it takes to stage an elite-class supporting event such as the Final Four. The students from 11 countries ranging from Bulgaria to Lebanon and Portugal to Russia are part of the EBI-Master in Sport Management and Marketing.
“It’s a very good program. You do a lot of marketing, management and communication work … You can also connect with professional people and you learn a lot,” said Victor Palacio, an account executive in sports marketing department from Barcelona.
“It’s a great experience of learning the Euroleague from the inside. You can see it live and live it and see how it works. You can learn in four days more than you can learn in two months in the classroom,” added Marc Llopis Baldero, a student from Barcelona. “Most impressive is just to see coordination of the organization at an event like this and how problems that come up are solved immediately.”
Over the course of the four days in Istanbul, the students received a behind-the-scenes tour of Sinan Erdem Arena and attended sessions on sports marketing, arena management and a range of other topics.
“It’s really great to be so close to the real action and feel the devotion. They show us all the important details about what’s going on behind the stage,” added Istanbul native Cem Karamursel, who is an accounting manager for a major shoe apparel company in the Netherlands. “This is a real life experience. All of us are somehow involved in the sporting industry, so we have some theoretical experience. But this is a real experience. We get to see how things are transformed into real actions.”
This is the second of three on-site phases in the year-long course, which is coordinated by Università Ca'Foscari in Venice. The students met in Barcelona in February at Euroleague Basketball headquarters for three days, where new and continuing students shared presentations and discussions in several fields of expertise including communications, marketing and branding as well as corporate social responsibility, events management and business development.
Students in the EBI-Master program have 28 weeks’ worth of e-learning with two weekly tutorials with professors. The students will convene for a third and final on-site session in Venice in the first week of December to present their final projects. This is the sixth edition of the one-of-a-kind master’s course, which has graduated close to 150 students from more than 30 countries since 2007.
The 2012 Final Four provides students with intensive exposure to the sports world. They can attend talks from Euroleague officials on Television & New Media as well as Financial Fairplay; International Marketing Solutions at ESPN; social media at Turkish Airlines; and a presentation about FC Barcelona Sections Marketing Partnerships. The highlight for the EBI-Master students is the games themselves as they can watch the Final Four semifinals and finals up close.
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Euroleague.net
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