2014 Marketing Summit

The 2014 European Basketball Marketing Summit will take place on the 9th of July 2014 at the Hotel Rey Juan Carlos I in Barcelona

This event reunites all the Marketing Executives and Managers from all the clubs engaged in the Turkish Airlines Euroleague and in Eurocup. It is the perfect stage for our speakers and guests (see speakers section for more info) to share their knowledge and to explore new ideas that may help them in their own market and in their own objectives. The main topics will be (see Schedule section for more info):

CORPORATE SOCIAL RESPONSIBILITY: TAKING THE BALL BEYOND THE COURT
MAJOR TRENDS IN SPORTS TICKETING
SPORTS MARKETING IN A CHANGING WORLD
HARNESSING DIGITAL AND THE FANS THEMSELVES TO ACTIVATE YOUR BRAND
UNLEASHING THE FANS PASSION: BE DISTINTIVE IN A COMPETITIVE AND CROWDED MARKETPLACE

For more information, please contact [email protected]

2014 European Basketball Marketing Summit Schedule



Time and Venue:

Venue: Hotel Rey Juan Carlos I, Avinguda Diagonal, 661-671, Barcelona

SUMMIT: JULY 9 2014: All Day (from 9:00 to 19:00) – and followed by a Dinner (a bus transportation is available)
JULY 10 2014: Turkish Airlines Euroleague Season Draw – Mediapro Auditorium, Barcelona, 12:00


Moderator: Jay Stuart (Editor-at-large, iSportConnect)

2014 European Basketball Marketing Summit - Agenda

The Summit will start from 9:00 and will take place in one day. It consists in 5 sessions; each session is on a different topic and includes one or several presentations, panel discussions and table discussions. A lunch break and several coffee breaks are scheduled throughout the day.

9.00 Welcome – breakfast and coffee

9.30 Introduction to the 2014 European Basketball Marketing Summit

09.45 SESSION 1 – CORPORATE SOCIAL RESPONSIBILITY: TAKING THE BALL BEYOND THE COURT

This conference will start with a practical session in which all the participants will have to use their strengths and capabilities to work on different values such as team building and communication.

Session facilitated by Tim Frost (Partner at Undivided Agency)

The session will include three case examples of good CSR practices, delivered by a panel composed of:

• Ned Wills, Director at Laureus Sports for Good Foundation: the success of a foundation that supports over 100 different garssroute programmes in 36 countries and its link to the Laureus World Sports Academy. The importance of involving ambassadors and spokespeople to add value.
• Nicoletta Flutti, FC Internazionale: The case of the Intercampus FC Internazionale CSR Programme.
• Marc Ros, Aftershare: The case of Valencia Basket in One Team and the power of having an agency to communicate the good work done.

11.00 Short break

11.15 SESSION 2: MAJOR TRENDS IN SPORTS TICKETING

The session’s keynote address will be delivered by Thorsten Stanko, Senior Sales and Business Development Manager of German-based CTS Eventim AG, Europe’s market leader in ticketing, with activities in more than 20 countries. More than 100 million tickets for more than 180.000 events are marketed annually via EVENTIM group systems. EVENTIM-affiliated ticketing companies throughout Europe hosted more than 360 million visitors in 2010. He will present the latest trends in sports ticketing, which are designed to achieve the most profitable results in the context of customer acquisition and retention.

Following Stanko’s presentation, Euroleague consultant Marshall Glickman, CEO of G2 Strategic, will moderate an open forum, where the attendees can discuss topics such as secondary ticketing, CRM, mobile & digital tickets and installing a professional management structure.

12.45 SESSION 3 – SPORTS MARKETING IN A CHANGING WORLD

All sponsors want to move away from reach and exposure to brand experience and engagement, but how should this be packaged? What are the challenges of truly integrated off and online campaigns? What opportunities are opening with 2nd screen, in-stadium service?

We ask 3 rights holders from Football and motorsports to share their views on success and plans for the future.

Panel discussion with

Jan Lehmann, Director Strategic Marketing & Product Management, DFL Deutsche Fussball Liga Gmbh
Ferran Juncar, Sponsoring Director, Dorna Sports
Benjamin Deblicker, Head of International Sponsorship at Ligue de Football Professionnel - LFP

14.00 Networking Lunch Break

16.00 SESSION 4: HARNESSING DIGITAL AND THE FANS THEMSELVES TO ACTIVATE YOUR BRAND

New social behavior, technologies, provocative ideas are all key drivers on how branding is reinventing itself to meet human needs. The most successful rights holders harness this through and engage their fan base delivering tools and services that truly improve lives putting social media in the middle of it all, but how to morph social media into social business? We ask FC Barcelona’s Digital Guru

Keynote presentation by Didac Lee (Founder & CEO Inspirit and FC Barcelona Board Member, Technology Area) followed by a panel discussion with:

Enrique Gutiérrez de Ravé Levy - Head Sports @TwitterSpain

17.15 Short break

17.30 SESSION 5: UNLEASHING THE FANS PASSION: BE DISTINTIVE IN A COMPETITIVE AND CROWDED MARKETPLACE

All brands desire to be different, noticed, and distinctive in an over-crowded marketplace. All state they want to improve lives, reach consumers every day. Sport and Basketball can help to deliver this, but getting it right is easier said than done. These exclusive keynote presentations followed by a panel discussion will explore some of the questions you need to answer and examine where top marketers need to look in the future, from authenticity of relationships, delivering ROI to scale and footprint.

Presentations by:

Genevieve Sexton, Business Director at Crispin Porter + Bogusky (London)
Laura Abril, VP Youth & Music Brands (South Europe, Middle East & Africa) at Viacom International Media Networks
Laurence Joslin, Marketing Director EMEA at New Era Cap

19.00 End of the Summit

20.00 Bus Departure to the Dinner.

SPEAKER BIOS
Moderator: JAY STUART

Jay Stuart is editor at large of iSportconnect.com and co-founder of specialist animation company Northern Creative Studio. As a journalist and analyst, he has covered the international media and sports industries for over 25 years. He has been staff correspondent in Italy of Variety, editor of Television Business International magazine and editorial director of Kagan World Media in London. He co-founded sports business information provider Perspective Media, which became part of the Press Association. He was associate producer of Naked Sport, a six-hour documentary on the sports business for Channel 4, PBS and Showtime. He continues to write about the television business as special projects editor of World Screen. He is also head of media relations for SportAccord Convention, the annual summit meeting of the international sports federations and the Olympic movement.
HARNESSING DIGITAL AND THE FANS THEMSELVES TO ACTIVATE YOUR BRAND
DIDAC LEE, Founder & CEO of Inspirit and Board Member of FC Barcelona

Dídac defines himself as a serial entrepreneur. Setting aside his studies at 21, against all odds he set up his first company Intercomgi, the seed to what is now the Inspirit technology group. Since then, he hasn’t looked back. He has gone from on to found numerous startups and his restless desire for more continues.

Inspirit’s portfolio is made up of seven tech companies with a markedly innovative profile operating in different sectors such as online marketing, IT security, and e-commerce, notably Zyncro, Spamina, Fhios, Openshopen, Hotelerum, Alpify and Intercomgi Development Center. The group currently employs more than 400 people in nine countries.

Another one of Dídac’s success stories includes Scubastore, founded in 1998, which is the origin of the present-day group Tradeinn, the first online retailer specialized in sports equipment and European e-commerce leader in its sector. With more than 500,000 customers, Tradeinn operates in 220 countries around the world.

He is board member of Futbol Club Barcelona, where he is responsible for the Technology area. As board member, his goal is to make FC Barcelona global leader in the social media, bringing the best of the club to the world using new technologies.

Dídac’s work has been recognized nationally and internationally, receiving prominent awards for his career and the innovative value of his startups. Some of these awards include: “Best Technology Entrepreneur” from the University of Cambridge (2005), “National Internet Award” in 2011, “Entrepreneur of the Year” in 2012, and he has been chosen by the IESE business school as one of the top 20 most influential entrepreneurs under 40. In 2012 the Founder Institute selected Dídac as a Top Startup Mentor. He is currently Adviser to Sage.

The prestigious magazine Wired ranked Dídac in the top half of the 2014 Wired 100 European digital influencers, a list which includes other leading influencers such as Richard Branson (Virgin), Daniel Ek (Spotify), and Niklas Zennström (Skype).
ENRIQUE GUTIÉRREZ DE RAVÉ LEVY, Head Sports @TwitterSpain

Enrique is Head of Sports in the Media Partnerships Team at Twitter Spain, among his responsibilities he is managing all the relationships between Twitter and the Sports Industry. Within Twitter, the Media Partnerships team, is the one in charge of helping big content generators to take the biggest advantage of Twitter.

With a degree in Business Administration (Universidad Carlos III - Madrid), prior to Twitter, Enrique worked at Infront Sports and Media AG in the Media and TV Rights team and IEG Investment Banking, with a focus on rising capital for digital Startups.
MAJOR TRENDS IN SPORTS TICKETING
THORSTEN STANKO, Senior Manager Sales & Business Development at CTS EVENTIM Sports

Thorsten is a senior executive in the sports division of the most successful ticketing company in Europe, CTS EVENTIM. A seasoned sports industry professional Thorsten has over 15 years of experience across sport governing bodies, Bundesliga clubs, publishing, and ticketing businesses. He has delivered world class ticketing programmes as the Project Director for a number of World and European Championships and has held various positions in the media and sports business sector for German multinational mass media corporation Bertelsmann, German sports clubs HERTHA BSC Berlin and Hamburger SV, and international sports rights marketing agency SPORTFIVE. Thorsten is a Master of Business Administration from Leipzig Graduate School of Management (HHL) and has studied in North and South America.

LinkedIn: http://de.linkedin.com/in/thorstenstanko
MARSHALL GLICKMAN, CEO, G2 Strategic

He was recruited by Euroleague Basketball in 2002, a league patterned after soccer’s Champions League, which brings together the top 24 European clubs from 13 countries. Based in Barcelona, Glickman served as a special advisor to CEO Jordi Bertomeu, where he engineered profound changes in the structure and business practices of the league, including the launch of Euroleague Properties and the staging of the league’s showcase event, the Euroleague Final Four, in Prague, Czech Republic. This was the first-time the league’s championship was held at a neutral site and the event generated the highest revenues in their history.

In 1988, Glickman ascended to become the youngest team President in the NBA, where he orchestrated the $262M development of Portland’s 21,000-seat Rose Garden arena and several adjacent properties. Founding Portland Family Entertainment (PFE) in 1998, Glickman was Chairman and CEO. He led the capitalization of PFE by raising $8M of private equity, $24.4M of non-recourse debt and $38M of public funding.

Leveraging his international, league and team management experience, in 2004 Glickman launched his consulting firm, G2 Strategic, where he quickly delivered an impressive track record of accomplishments for a diverse set of clients, including Association of Tennis Professionals, Tennis Canada, French Tennis Federation, CSKA Moscow, GSO Capital Partners, Compass Group France and others, as well as Euroleague Basketball. G2 Strategic has been involved in sports & entertainment venue projects in Portland, Miami, Moscow, Paris and Villeurbanne and recently started to collaborate with LFP in France.

LinkedIn: www.linkedin.com/pub/marshall-glickman/7/59/363
Marshall Glickman
UNLEASHING THE FANS PASSION: BE DISTINTIVE IN A COMPETITIVE AND CROWDED MARKETPLACE
GENEVIEVE SEXTON, Business Director at Crispin Porter + Bogursky (London)

For the past six years, Genevieve has worked to bring ground-breaking and culture challenging creative to life at CP+B including the immensely popular Kobe/Messie Selfie Shootout, Euroleague Pool Dunk and a couple of new campaigns for Turkish Airlines that will surprise and delight you in the months to come. Prior to Turkish Airlines, she worked with Microsoft, Netflix, Captain Morgan and Milka Chocolate for the London office of CP+B. She has also helped CP+B win Paddy Power, Kraft Macaroni and Cheese and Captain Morgan. She spent her first three years at CP+B in Boulder where she focused on interactive projects for Volkswagen, GAP, Best Buy and Baby Carrots. Prior to CP+B, she spent over five year as an Online Marketing Manager for Vail Resorts, a major US-based travel and leisure company, where she focused on CRM, loyalty programs, email marketing, large website development initiatives and of course, skiing as much as possible.
LAURA ABRIL, VP Youth & Music Brands (South Europe, Middle East & Africa) at Viacom International Media Networks

Laura Abril supervises VIMN’s music and young entertainment brands in Italy, Spain, Portugal, France, Greece, Africa, Middle East, Malta and Turkey, that include MTV, MTV Base, VH1 and VH1 Classic. She reports directly to Raffaele Annecchino, EVP and Managing Director for South Europe, Middle East and Africa.

She started her career path as a sales coordinator in Disney Channel Spain and Portugal (The Walt Disney Company), being part of the programming team. Still in the same corporation, she jumps to broadcasting rights sale as Sales Executive on Buena Vista International Television (BVITV) for Iberia.

Four years later she moves to Sony Pictures International Television as a Head of Sales for its channels in Spain and Portugal, from where she goes to Cosmopolitan Television España (Hearst Entertainment) as Head of programming and production.

In September, 2009, she joins Viacom as Editorial VP for MTV Spain, in order to lead the launch of the channel on free-to-air in September 2010. From this position, she places MTV as a referent on own-production programs with successes such as “Alaska y Mario” or “Gandía Shore”. She also reinforces the brand’s 360º strategy, giving the channel a leading position in social networks and digital platforms.
LAURENCE JOSLIN, Marketing Director EMEA at New Era Cap

Laurence joined New Era Cap one year ago and has helped drive the brand forward across EMEA. The focus has been on the consumer, through the Retail, PR and Digital channels, alongside elevating the brands Sport and Cultural influences. The brand is known for it’s strong campaigns around the NFL, MLB and NBA, as well as for gin strong European sports relationships, hence the Euroleague association.

He has a wealth of knowledge in the consumer products industry, with over 20 years experience in Brand Management and Consumer Marketing. Most recently, Laurence spent 10 years within Nike’s European Headquarters, heading up the brand for Action Sports, Running and then he took on the role as Marketing Director for Nike Retail, as well as time spent as Business Director Football North/Central Europe. He successfully managed a large number of consumer retail projects including an Olympic 2012 campaign at Nike stores across Europe, the launch of Nike+ Fuelband in the UK, the 2006 launch of Nike+ across EMEA and introducing Nike Skateboard to Europe.

Previous roles at Salomon and Berghaus, all added to his experience within the sports industry. At Salomon he launched the celebrated X-Adventure series, in the UK and Europe whilst at Berghaus drove the repositioning and launch of the brand across Europe.
CORPORATE SOCIAL RESPONSIBILITY: TAKING THE BALL BEYOND THE COURT
NICOLETTA FLUTTI, FC Internazionale, CSR - Institutional Relations, Communication and Development of Inter Campus

Integral part of the Inter Campus project since its inception in 1998, contributing to the consolidation of the program that uses soccer as an educational tool to give back the right to play to children in need.

Played a key role in the project's development through personal visits and the identification of local partners, helping expand the number of participating countries to 12 by 2006.

Took on the new role in the communication area in order to promote the club's CSR efforts, coinciding with Inter's Centenary year in 2008. After 10 years of hard work, Inter Campus was given an international exposure with the production of a documentary filmed by Oscar-winning director Gabriele Salvatores and a new website dedicated entirely to the project. The first ever Inter Campus World Cup took place in 2009, seeing 300 children from 19 different countries come to Italy for a unique life experience.

Committed now in the institutional relations, communication and development area of Inter Campus, which currently runs humanitarian programmes in 25 countries and has been presented at the United Nations in 2013. The ethical value of Inter Campus, which permeates the whole club, is explicit in this unique, original and innovative CSR model.
MARC ROS, Aftershare.TV 

In 2007, in the midst of a recession, he decided, along with Risto Mejide, to found AFTERSHARE.TV based on an idea: to sell ideas that help sell, to convert advertising into new ways of generating business for brands, that is, to generate, produce, market and distribute content and tools for brands and media. And to seek publics, create publics and manage publics to boost brand strategy. Five years later, AFTERSHARE.TV has worked, and works, for important brands such as Grupo Antena 3, BBVA, Trinidad Alfonso Foundation, Turismo de España, Poker Stars, TOUS, Grupo Danone, LFP, Euroleague, BUFF, El Corte Inglés, Panrico and PUIG, among others.

In September 2011, Marc Ros and his partner Risto Mejide began BRANDUCERS, Spain’s first upfront branded content forum among brands, media and producers, with record participation which is having an impact at all levels. The 2012 edition of the forum was once again a success.

In June 2012, Marc Ros sat on the international jury for the first edition of the Branded Content & Entertainment category at the Cannes Lions, the world's most prestigious advertising awards, as the first Spaniard to sit on the panel of judges for the most innovative and ground-breaking category in communication.

In July 2012, along with his partner Risto Mejide and the MEDIASET group, he founded the production company 60dB ENTERTAINMENT, the first production company created to develop branded content with Spain’s leading media group and which handles the production of programmes such as Money Time, Juegos en familia and Bebé a Bordo.

He recently founded CONECTOR, a start-up accelerator, along with Carlos Blanco, Marc Vidal, Xavier Verdaguer, Miguel Vicente, Gerard Olivé and Risto Mejide. In 10 months they have accelerated eight companies, two of which have gone on to the next round, and are currently accelerating over 20 projects in the second edition.
SPORTS MARKETING IN A CHANGING WORLD
JAN LEHMANN, Director Strategic Marketing & Product Management, DFL Deutsche Fussball Liga Gmbh

Since September 2012, Dr. Jan Lehmann has been holding the position as Director Strategic Marketing & Product Management at DFL. He manages the media product of Bundesliga, the German professional football league, as well as related media rights and is responsible for global strategic marketing. Prior to joining DFL in 2009 as Director Business Development, he had been acting as Head of Media & Marketing at Infront Sports & Media in Switzerland and as a consultant at McKinsey & Company in Germany. In 2004, he was awarded with a doctor's degree by Martin Luther University in Halle-Wittenberg for research in economics.
FERRAN JUNCAR, Sponsoring Director, Dorna Sports

Ferran joined Dorna Sports S.L. on December 2001 as sales manager for MX world Championship and Supercross World championship. In 2003 was promoted as Sponsoring Director for the MotoGP World Championships, Dorna's main commercial property with more than 60 years of history.

Dorna also manages the commercial rights to the Spanish Motorcycle Championships.

Prior to working for Dorna, Ferran Juncar worked for IMG in Spain for the first half of the 90's in IMG's sports properties such as Tennis, Golf and Alpine Skiing. Ever since, Ferran has been passionate about Sports competition.

Ferran’s degree is in Economic Science which he obtained at the University of Barcelona.
BENJAMIN DEBLICKER, Head of International Sponsorship at Ligue de Football Professionnel – LFP

Benjamin joined the LFP in 2013 as the Head of International Sponsorship, with the main objective to create new sponsorship and marketing offers (in order to attract international brands). Before joining the LFP, Benjamin spent 8 years at Sportfive (Lagardère Unlimited group). During this time Benjamin undertook various role including : Head of International Sales and Agencies, Key Account Manager and Senior Sales Manager at PSG.