May 22, 2012
HOW WE TRAIN

2010 Edition


The EBI-Master lasts for one year. Students are obliged to attend all the various educational activities the tuition program consists of. The EBI-Master is conceived as an online and offline e-learning program that employs a series of different tuition tools such as theoretical lessons, case studies, researches and individual or common project works, simulations and action learning. Three “traditional” academic sessions are also foreseen. The EBI-Master takes its participants on a unique journey through three different European cities: Barcelona, Istanbul and Venice.

The educational program is organized as follows:

- A first session consisting of classes that will be spread over 4 days and will be dealing with the following topics: general introduction to the EBI-Master program, tools and methodologies to become familiar with for the e-learning process, team building. The e-learning will then proceed for a series of 28 weeks in a row; twice a week tutors will be available online on a real time basis to assist the students who will also have to pass a test specifically conceived to verify their ongoing learning;
- A second series of classes to last for 4 days and focusing on these subjects: management of major sport events; relevant scenarios and developments affecting the sport business; interaction with the media; arena marketing. At that stage students will have also the chance to attend a major sport event;
- A third section featuring 19 more weeks of e-learning and 8 additional weeks specifically devoted to the preparation and development of a marketing plan; for that activity students will benefit of the assistance descending from their tutors and teachers. The EBI-Master program will come to an end with the final examinations to be staged over 4 days and diplomas will be handed over during the official ceremony.

Starting from the tenth week of tuition all students will be able to start up their stage in a sport club or in a Sport Business company. The EBI-Master Program will start off next February 20, 2012 and the official ceremony for handing over the diplomas is slated for December 7, 2012.

The distribution of academic credits will follow this break-up:

a. 42 credits for the tuition program (690 studying hours that correspond to 360 hours of traditional academic classes);
b. 12 credits for the stage/professional training (300 hours);
c. 06 credits for the final examination
for a total of 60 university credit units.

Marketing Summit, 2011

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