April 24, 2014
Euroleague Basketball - History timeline
by: Euroleague.net


Open ceremony, Real Madrid vs. Olympiacos in 2000Season 2000-01:

  • Some of Europe's top basketball teams and leagues join forces to create a new model of pan-European competition under a private organizational model that is considered a breakthrough for European professional team sports.
  • Euroleague Basketball signs a partnership agreement with Telefónica, the leading telecommunications company. Telefónica becomes solely responsible for the promotion and distribution of all marketing and television rights of Euroleague Basketball until 2005.
  • 24 teams participate in the first Euroleague season (2000-01), which was broadcasted by 15 television networks.
  • The first Euroleague game is played between traditional powers Real Madrid and Olympiacos.


  • Season 2001-02:

  • Euroleague Basketball adopts the Final Four model to decide its annual champion. The Final Four will visit top European capitals every year. The first one is held in Bologna, Italy.


  • Season 2002-03:

  • During the 2003 Final Four in Barcelona, Euroleague Basketball introduces the International Junior Tournament, a three-day event in which the best junior teams in Europe are invited to compete.
  • Euroleague Basketball creates the Eurocup (former ULEB Cup), which becomes the second best European clubs’ basketball competition.


  • Season 2004-05:

  • Euroleague Basketball introduces Fantasy Challenge, a simulation game that allows users to show their skills in creating virtual basketball teams and competing for prizes. The contest registers more than 100,000 fans.


  • Season 2005-06:

  • The agreement with Telefónica ends and Euroleague Basketball introduces a new model based on the internal marketing of all audio-visual and sponsorship rights.
  • Euroleague Basketball TV broadcasters increase from 27 to 32.
  • · Sportingbet becomes an official sponsor of the competition for five seasons.

    Season 2006-07:

  • Nike becomes an official sponsor of the competition for five seasons. The official ball of the Euroleague becomes a Nike basketball.
  • The Greek National Tourism Organization becomes an official sponsor of the Euroleague for three seasons.
  • The Euroleague Basketball TV broadcasters increase from 32 to 41.
  • Euroleague Basketball launches the Euroleague Institute, an educational program to help develop professionals in the sporting business, and "Euroleague for Life," a corporate social responsibility program that has developed ties with UNICEF, 46664 Nelson Mandela Foundation and Special Olympics.


  • Season 2007-08:

  • Mondo becomes an official sponsor of the competition for five seasons.
  • Euroleague Basketball TV broadcasters increase from 41 to 58.
  • Nike becomes the title sponsor of the Junior Tournament, henceforth known as the "Nike International Junior Tournament"
  • Euroleague Basketball launches Euroleague.TV, a web-based platform where all Euroleague games are broadcast live.
  • The Euroleague Institute adds the Mastermind Coaching Clinic to its educational program, where the best coaches on the continent share their experiences with students of the game.


  • Season 2008-09:

  • Efes Pilsener becomes an official sponsor of the competition for three seasons.
  • Continuing the strategy of being present in all important social media platforms, Euroleague Basketball launches its official Facebook and Twitter pages.


  • Season 2009-10:

  • Euroleague Basketball introduces a new strategic plan. 13 teams will have long-term licences to participate in the competition. These licences, given with the aim of providing more stability to the competition and to clubs, have a positive impact on sponsorship agreements, ticketing revenues and TV contracts. One of the main obligations for holding a long-term licence is to increase home arena capacity to 10,000 spectators.
  • The Euroleague Basketball Final Four is broadcast to 197 countries and territories, a historic record for European competition.
  • Jacques Le Mans becomes an official sponsor of the competition for two seasons.


  • Season 2010-11:

    Euroleague Basketball and Turkish Airlines sign a strategic agreement to sponsor the top European basketball competition across the globe for five seasons.
  • All Euroleague clubs with long-term licenses are already playing in or have a solid project to play in a 10,000-seat arena by the 2011-12 season.
  • The Euroleague Basketball Final Four has experienced an increase of 280% in revenues from its first edition in 2001-02, including the projected growth for 2011-12. This is a 9.3% yearly increase.
  • Euroleague Basketball has a projected increase of 20% in overall revenues compared to the 2009-10 season, including a 22% increase in television rights income and a 73% increase in sponsorship income.
  • The Turkish Airlines Euroleague Final Four was broadcast by 52 stations to 171 different countries.


  • Season 2011-12:

  • bwin becomes an official sponsor of the Euroleague and the Eurocup for four seasons.
  • Intersport becomes an official sponsor of the Euroleague for three seasons..
  • PrintPrint Send to a FriendSend to a Friend ShareShare