Sixth annual Euroleague Marketing Summit set for Thursday
|BARCELONA - The annual Euroleague Basketball Marketing Summit descends on Barcelona for a sixth consecutive year on Thursday, July 5 as part of the ongoing Euroleague Basketball Institute Technical Week activities. A slate of industry leaders will be featured speakers at the day-long summit, which brings together leading industry professionals to debate innovative and creative ways to solve the marketing and commercial issues that the sporting industry faces and to create a think-tank atmosphere for improved marketing of basketball in Europe.
The Marketing Summit is an annual event organized by Euroleague Basketball targeting basketball marketing managers throughout Europe. With representatives from professional clubs, leagues and sponsors, it is an ideal forum for the sharing of ideas and concerns. The main topics in the industries are discussed through interactive sessions where top rate speakers and panelists present and discuss the best practices in the sports field, followed by table networking discussions in which all attendees participate.
Among the featured speakers are Dragan Kosanovic, Football Content and Legacy Manager at UEFA; soccer great Christian Karambeu, now a UEFA ambassador; Daniele Sano, bwin.party Head of Sponsorship, Events; Brian Kabatznick, VP of AEG Facilities; and Arno de Jong, Media and Marketing Director of Eredivisie.
2012 European Basketball Marketing Summit - Program
The Summit will start from 9:00 at Hotel Me Barcelona and will extend throughout the day. It consists of five sessions; each session is on a different topic and includes a presentation, a panel discussion and a table discussion.
9.00 Welcome – breakfast and coffee
9.30 Introduction to the 2012 European Basketball Marketing Summit
9.45 Session 1: Sponsorship, Digital and Online Activations – How to engage your fans through interactive content
Presentation of Daniele Sanò (bwin.party, Head of Sponsorship & Events) and Maikel Oettle (bwin.party, International Sport Marketing Manager) followed by a panel discussion, composed by: Daniele Sanò, Enric Jové (McCann Worldgroup, Managing Director), Oscar Ugaz (Phantasia | Wunderman, Regional Project Director, former Real Madrid Online Marketing & Digital Business Manager) and Ertug Silay (Galatasaray Medical Park, Marketing & Communications Director).
11.00 Short break
11.15 Session 2: Ticketing – The future of ticketing and how this affects the clubs and sports organizations
Introduction by Rutger Hoorn (Ticketing Manager, Euroleague Basketball) followed by panel session: Eyal Bechor (CEO Ticket2Final), Brian Kabatznick (VP AEG Facilities) and Paul Newman (Head of Ticketing, the O2 Arena, London) and ending with a table discussion and workshop on key factors to increase ticket sales and attendance in clubs’ sports events
12.45 Session 3: Brand Marketing – How to market our heroes on and off the court
Presentation by Dragan Kosanovic (UEFA, Football Content & Legacy Manager) and Christian Karembeu as guest ambassador followed by a panel discussion, composed by: Glenn Chin (@ MOST-PROLIFIC - Managing Director, ex-Vice President of Global Brand Management – EA SPORTS), Christian Karembeu and Dragan Kosanovic
14.00 Networking Lunch Break
15.45 Session 4: Corporate Social Responsibility – One Team: the new CSR and marketing partnership program developed by Euroleague Basketball and its eight Founding Partner Clubs.
Presentation of the One Team program and Summary of its first year of existence by David Butler followed by a panel discussing One Team experiences, composed by: David Butler (ONE TEAM, Program Advisor), Isabel Gultresa (ONE TEAM, Program Director), Kimon Saccopoulos (Olympiacos, Marketing Sponsoring Manager) & Eli Drikes (Maccabi Electra Tel Aviv, General Manager)
17.00 Short break
17.15 Session 5: Entertainment Marketing – How to give your fans an unforgettable experience and to engage them: integral venue and media approach
Presentation by Arno De Jong (Eredivisie, Media & Marketing Director) followed by a panel discussion, composed by: Melissa Pine (WTA – Senior Manager, Sponsorship Marketing & Special Events) and Arno De Jong
19.15 End of the Summit
*Schedule is subject to changes