As part of Euroleague Basketball's ongoing strategy of developing the best professionals in the sporting world, the new Euroleague Basketball Institute was born. The decision was made after seeing the success of the Masters in Sports Marketing and Communication that EB organized with the University of Ca' Foscari in Venice, Italy last year. EBI is an educational platform for all those who are interested in improving or developing their skills within the sporting world, and will offer students from across the globe the opportunity to have access to the leading specialists in the sector.

The Euroleague Basketball Institute takes its name from an ongoing effort to bring together for the purpose of education the best knowledge available on all aspects of our sport. For years, with the cooperation of sporting and educational entities across the world, Euroleague Basketball has been organizing forums where professionals can meet and exchange ideas to move our sport forward to an even better future. Among those forums have been clinics for coaches, symposiums for media members in the press, television and marketing, as well as the Master in Sports Marketing and Communication that Euroleague Basketball has organized with the University of Ca' Foscari in Venice, Italy, which will enjoy a forth edition this season. Now, Euroleague Basketball takes a major step to enhance those efforts by offering a third edition of the online and on court clinic with three icons from coaching basketball in the world: Ettore Messina, Aito Garcia Reneses and Zeljko Obradovic.