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IV MASMACOM EDITION
After the first three editions of the Master in Sports Marketing and Communication that Euroleague Basketball has organized in close cooperation with Ca'Foscari University in Venice, Italy, the fourth edition will start in February of 2010 with the news of its transformation into first-level status.
INTERNATIONAL MASTER IN SPORTS MARKETING AND COMMUNICATION
After confirming the high acceptance that Masmacom has had in Europe and other countries around the world, Euroleague Basketball and Ca'Foscari University have made all program adaptations necessary for the course to become a first-level university master.
These adaptations have provoked certain changes in the agenda and duration of the course, which will otherwise retain its education system of alternating on-line and in-person lessons.
The opening session will take place in Barcelona from February 24 to 28, 2010 and the course will conclude in Venice from December 15 to 18, 2010.
All the course information necessary may be found at www.masmacom.eu, while questions maybe be directed to the e-mail address info@masmacom.eu
MORE INFORMATION
Masmacom third edition closes, new University master course announced
 On Friday, July 17, the third edition of the Master in Sports Marketing and Communication organized by Euroleague Basketball with the collaboration of the Ca' Foscari University of Venice ended during a special ceremony in the Aula Magna of this university.
In the closing acts, presided by the director of the Masmacon Master Tiziano Vescovi and project coordinator Ferran Marquez of Euroleague Basketball, the 13 students who attended received their diploma. As many as 19 students from 15 different countries - including one from Zimbabwe - took part in this year's course. Students took part in the final days of the master course, that started on Wednesday. The presentation of the final projects of the students took place on Thursday, followed by the Diploma Presentation Ceremony on Friday.
The Master in Sports Marketing and Communication project started to be developed in 2007. It has featured more than 80 students and due to the great relationship between Euroleague Basketball and the Ca' Foscari University of Venice, the course will become an official University master course.
All detailed information about the fourth edition of this master course - including summary and dates - will be unveiled in the upcoming days. The new master will feature all academic requests to be considered as an official university master course.
Masmacom students enjoy Final Four experience
 One of the highlights of this year's Euroleague Basketball Institute was a work session held throughout the 2009 Final Four in Berlin for students from Masmacom, the Master in Sports Marketing and Communications, now in its third year, organized in collaboration with Ca'Foscari University in Venice, Italy.
A total of 21 students met from April 30 to May 3 for the second of three on-site study sessions scheduled in the course, which otherwise is managed on-line. They were joined in Berlin by other students from a specialized ticketing program within the same course. All were able not only to do class work together and compare notes among themselves and with the course professors, but also to participate actively in the behind-the-scenes work of the Final Four and all its parallel activities.
Among the lessons that students attended were a master's class in new tendencies in web marketing with Professor Jim Hamill of University of Strathclyde Glasgow and another on tribal marketing by Professor Tiziano Vescovi, the course director.
The students also attended a special symposium entitled: "Ticketing: Different Views Around Europe", which took place at o2 World, the Final Four venue, on Saturday, May 2.
 The symposium featured special guests like Jose Carlos Gaspar, marketing director of Unicaja, on the club's successes in its home market of Malaga, Spain, as well as Alba Berlin ticketing and hospitality specialist Ansgar Niggemann and Antonio Davila, director of the doctoral program at the IESE Graduate School of Management at University of Navarra in Spain.
The third annual master's program will conclude with a third on-site session from July 15 to 17 at Ca'Foscari University in Venice.
Anyone interested in information about the fourth edition of Masmacom, which will start in February of 2010, should write to info@masmacom.eu. Enrollment for next year's course will begin in November of 2009.
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