Final Four and the celebration of basketball were coming to Madrid, but not only to Barclaycard Center where four teams would play for the Euroleague crown. The Turkish Airlines Euroleague Fanzone at the historic Plaza de Oriente was planned to be a starting point for every fan in Madrid.
Exciting Turkish Airlines Euroleague Playoffs set the field for the Final Four as the host Real Madrid was to square off against Fenerbahce Ulker Istanbul, while CSKA Moscow was to face Olympiacos Piraeus.
Moto of the Final Four was #F4Glory, a hashtag that became a must in basketball tweets during the week of the most important games of the season.
Those fans that could not make it to Madrid had a chance for a privileged view of the events from behind the scenes thanks to The Insider, presented by Turkish Airlines.
After weeks of fan and media voting prior to the Final Four, All-Euroleague First and Second Teams were announced.
Berlin was chosen as the next site where Turkish Airlines Euroleague Final Four would be held. Basketball's signature event was in the German capital in 2009.
Teams started arriving to Madrid on Tuesday night, and all the details about it you could read in a traditional Euroleague.net's Live Blog.
Media coverage expands every season. This year, games could be watched in more than 200 countries.
On Thursday morning, best European junior teams started their race for glory as the ADIDAS NEXT GENERATION TOURNAMENT tipped off.
Nemanja Bjelica of Fenerbahce Ulker was announced as the season MVP.
Demonstration of a One Team training session at world famous Puerta del Sol raised the curtain on official events of the Final Four.
At the Opening Press Conference, a coach and a star player from each Final Four team answered questions from hundreds of media members.
On Thursday evening it was time for teams' final media availability during their practices at the Barclaycard Center.
Meanwhile, at a gala in Casino de Madrid, competition's title sponsor Turkish Airlines celebrated 30 years of connecting Istanbul and Madrid.
On Friday morning action in the Fanzone opened with a celebrity basketball game, organized by One Team, that featured four former Euroleague champions and 20 primary school kids.
As semifinals games were approaching, things were heating up on Social Media, too. Euroleague Social Hub presented by Turkey Home, offered fans from all over the world a chance to give support to the team of their choice.
Semifinals tipped off with CSKA vs. Olympiacos.
And in the second semifinal it was Real Madrid vs. Fenerbahce Ulker Istanbul.
The next morning, coaches and players from the winning semifinal teams – Madrid and Olympiacos – met the media at the Championship Game Press Conference.
Fanzone was a huge success for the moment it opened. Tens of thousands of fans visited, competed in games and contests, while having a chance to see, meet and get autographs or photos taken with the Euroleague stars of yesterday and today.
Final practice before the Championship Game drew a huge number of media members to the Barclaycard Center floor. There was no player of either Olympiacos or Real Madrid not talking to the media.
On Sunday, program started with the ANGT title game, and it was Real Madrid that was crowned a new champion.
Eyes of the entire basketball world were on Madrid, and significance of the event was even more evident with the arrival of His Majesty the King of Spain arriving to the game.
It was Real Madrid who bested Olympiacos in the final, to lift their ninth Euroleague crown, ending a two-decade-long drought.
Andres Nocioni, the oldest player at the Final Four, who was named bwin MVP of Euroleague Final Four.
Madrid players and fans celebrated the title long into the night after the game, and the next morning players visited Comunidad de Madrid headquarters to show and share the trophy with the fans.
Championship Game Movie with exclusive behind-the-scenes footage enabled fans to relive Madrid's Euroleague victory and celebrations.