The biggest basketball party in Europe, the Turkish Airlines EuroLeague FanZone, will have the trendy Marmara Forum as its host when the biggest weekend in world basketball lands in Istanbul next month.
The FanZone, which attracts the most visitors at every Final Four, promises to bring countless basketball lovers to the upscale shopping center for a three-day celebration of the sport from Friday, May 19 through Sunday, May 21.
For at least 12 hours per day – and thanks to Euroleague Basketball partners Turkish Airlines, 7DAYS, Nesine, adidas, Dogus Group, Turkey Home, Spalding, Tadim and EA7 Emporio Armani – the Fanzone will be open to the public with non-stop attractions to enhance the Final Four experience in Istanbul.
Millions of fans have enjoyed the Turkish Airlines EuroLeague FanZone in past editions held at iconic venues like Trafalgar Square in London, Piazza del Duomo in Milan, Plaza Oriente in Madrid and Alexanderplatz in Berlin.
Istanbul will be no different as visitors will be joined by a parade of EuroLeague legends and rising stars as Marmara Forum buzzes all weekend with games, contests, exhibitions, autograph sessions, concerts and other activities.
"We are very happy to again bring our fans the opportunity to enjoy the FanZone, which is undoubtedly the meeting point of the season for anyone and everyone with basketball devotion," Roser Queralto, Euroleague Basketball Chief Business Development Officer, said. "We would like to thank all our partners whocollaborate with us in this successful project, which gives them a unique opportunity to interact with EuroLeague fans. Marmara Forum will join a list including Trafalgar Square, Piazza del Duomo, Plaza de Oriente and most recently Alexanderplatz."
Built in 2011, Marmara Forum is one of the region's most-famous shopping malls, featuring more than 300 stores on three stories in over 135,000 square meters of commercial space. With 25,000 square meters of space dedicated to entertainment and technology, it is particularly popular among the millennial generation.
"It is a pleasure to host this global event at Marmara Forum and to be the meeting point if Istanbul, which matches with our sports strategy," Hakan Altın, Mall Manager of Marmara Forum, said. "Istanbul's heart will be beating in Marmara Forum and at the Sinan Erdem Sports Complex in May."
"Since our establishment, we have aimed to stand with sports and sports lovers through numerous events," Eren Noyan, Marketing Manager of Marmara Forum, said. "During the last two years, we have taken steps forward, becoming the official partner of Anadolu Efes Basketball team, so now it is great being mentioned with Euroleague Basketball and becoming the meeting point for sports lovers. We will continue to organize exciting, fun and educational sports events during the following years."
There will always be attractions on the special basketball court assembled at the heart of the Fanzone, which will feature exhibition games with sports stars and celebrities, the adidas 3X3 Tournaments, a five-on-five school tournament, slam dunk contests and shows, spectator games, fan contests, concerts, DJ performances, EFES EuroLeague Cheerleader shows and meet-and-greet opportunities with EuroLeague legends.
As always, the atmosphere created by passionate basketball fans from near and far makes the Turkish Airlines EuroLeague FanZone a must-visit site for anyone in Istanbul for the 2017 Turkish Airlines EuroLeague Final Four!