In 2010 Turkish Airlines invests in sport.
After signing a three year partnership with two of the best football teams in the world, FC Barcelona and Manchester United, as well as being the official sponsor of golf events - Turkish Airlines Challenge in Antalya, and Turkish Airlines Ladies Open - the national Turkish carrier has decided to support the best basketball teams in Europe by becoming an official sponsor of Final Four.
It is not the first time Turkish Airlines is associated to basketball, as the airline is already the main sponsor of Maroussi basketball club in Greece.
Turkish Airlines logos are visible on the floor of the arena and all around the Palais Omnisport de Paris Bercy.
And during the four matches, Turkish Airlines is organizing a contest where acrobats throw black and blue t-shirts in the public. The lucky members of the public who catch the blue t-shirts get a free return ticket to fly to any destination operated by Turkish Airlines worldwide.
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About Turkish Airlines:
Being established in 1933 with a fleet of only 5 aircraft, Star Alliance member, Turkish Airlines is today a 4-star airline company with a fleet of 139 aircraft flying to 157 destinations around the world, comprising 37 domestic and 120 international destinations.
About Star Alliance:
Turkish Airlines is a member of the Star Alliance network which was established in 1997. Overall, the Star Alliance network offers 19.700 daily flights to 1077destinations in 175 countries.