Euroleague Basketball is pleased to announce that Alba Berlin, Anadolu Efes Istanbul and Olympiacos Piraeus are the three finalists for the 2013 Devotion Marketing Awards. The order of the winners will be announced on Wednesday, July 3 before the start of the European Basketball Marketing Summit.
Six clubs from among the 56 that competed in the Turkish Airlines Euroleague and the Eurocup in the 2012-13 season were initially chosen as 2013 Devotion Marketing Awards nominees by Euroleague Basketball. All participating clubs had the chance to vote for any of the six nominees, but could not vote for itself. The final results are a compilation of the votes made by Euroleague Basketball and its member clubs.
The three finalists impressed voters with an array of marketing measures that raised the teams' profiles in their respective communities, whether through branding enhancement, improved ticket sales or interactively connecting with the local media and fans.
finished a noteworthy brand repositioning, which aims at getting the club closer to the fans and Berliners in general. Alba Berlin has also developed several marketing activations and grassroots programs to increase its footprint and fan-base in the city, and it has also strengthen its tickets’ and sponsors’ sales programs. Alba Berlin was the Gold Devotion Marketing Award winner in 2009.
completed a successful upgrade in its ticketing program, building and re-organizing a powerful sales team that boosted sales in its first year. The result was an amazing 125% increase in individual ticket sales. Olympiacos has also done a great job in finding new way for reaching their fans in an interactive way, especially through its social media platforms. Olympiacos was a finalist for the Devotion Marketing Awards last year.
Anadolu Efes Istanbul
improved its media and communications plan activation. That work directly resulted in successful campaigns to involve fans with the team, and creating an increasingly impressive fan experience. The club also enhanced its ticketing sales’ team, putting together new packages and sales’ processes in place, and also strongly developed its corporate social responsibility activities. Efes previously won the Gold Devotion Marketing Award in 2010.