Efes Pilsener becomes EB official global sponsor

Nov 25, 2008 by Euroleague.net Print
Efes PilsenerBarcelona, November 25, 2008. Euroleague Basketball is proud to announce a new partnership deal with Efes Pilsener that makes the International brewer an official global sponsor of the competition. Efes Pilsener is the latest in the family of Euroleague Basketball's global agreements, joining those of Nike, UNICEF, Sportingbet and GNTO. With this agreement, Euroleague Basketball fills one of the most important sponsorship categories in the sports world, beer, with one of the top brands in Europe.

Following the general strategy that Euroleague Basketball is developing with its sponsors of offering exclusive content to its fans, Efes Pilsener will develop the upcoming "The Voice of Euroleague Basketball" contest. The contest will give devoted fans the money-can't-buy experience of becoming the "The Voice of Euroleague Basketball" by submitting a voice message with their personal call of the competition's signature slogan: "I feel DEVOTION". The winner of the contest will earn the honour of being the voice of the Euroleague Basketball TV header next season.

"We are pleased to be an "Official Global Sponsor of Euroleague, Europe's top basketball organization. As Efes, we have always been a big supporter of sports, and especially "devoted" to basketball since 1976, the foundation year of Efes Pilsen basketball club. Basketball has always taken a special place in Efes Pilsener's culture, in that sense does this partnership with Euroleague Basketball contribute to this platform," said, Yuksel Gokbulut, Commercial Director of the Efes Beer Group.

"We are very proud of our agreement with Efes Pilsener as we consider that this partnership fits with our general strategy," said, Pedro Galván, Euroleague Basketball Partnership and Marketing Director. "Efes Pilsener is a great partner and is eager to communicate their passion towards our fans when considering activation and exclusive content possibilities similar to the 'NIKEiD Fantasy Challenge' of Nike or the '1€ Million Shot' of Sportingbet. Bringing our fans amazing experiences together with our sponsors is a path we wish to follow."

About Euroleague Basketball:

Europe's premier basketball competition, Euroleague Basketball, was founded in 2000 under a private organizational model that is considered a breakthrough for European professional team sports. The competition features 24 clubs from 12 or more countries per season and crowns its champion each spring at the Euroleague Final Four, one of the signature events of European sports. The 2009 Euroleague Final Four will take place in Berlin, Germany, May 1-3. Basketball in Europe has experienced spectacular growth in recent years, along with the development of Euroleague Basketball. In just eight years, Euroleague Basketball has consolidated a competition of the highest sporting level, has introduced the concept of a professional league to Europe and has expanded its television reach beyond Europe to all five continents.

About Efes:

Efes Beer Group operates with 15 breweries, 6 malteries and 1 hop processing facility in 5 countries, becoming one of the leading brewers in the region. Efes conducts its beer operations in a geography consisting of Turkey, Russia, Kazakhstan, Moldova and Georgia with a total annual brewing capacity of 35 million hectoliters and a malt production capacity of 254,000 tonnes. In addition Efes Beer Group has 28% interest in an operating entity conducting beer operations in Serbia.In line with the Group’s policy to create a good quality and efficient brand portfolio, Efes Beer Group's beer portfolio consists of over 30 brands and 180 SKUs, positioned to cover the fastest growing, most profitable and largest segments in each of its operating markets.

Efes Beer Group's flagship brand Efes Pilsener is brewed in Russia, Kazakhstan, Moldova, Serbia and Turkey. Efes Pilsener is being enjoyed in more than 50 countries around the world. Efes Beer Group which Efes Pilsener brand belongs to is the 5th biggest brewer in Europe and 15th biggest brewer in the world. Efes also sponsors sports, music and art.