Barcelona, November 25, 2008.
Euroleague Basketball is proud to announce a new partnership deal with Efes
Pilsener that makes the International brewer an official global sponsor of
the competition. Efes Pilsener is the latest in the family of Euroleague
Basketball's global agreements, joining those of Nike, UNICEF, Sportingbet
and GNTO. With this agreement, Euroleague Basketball fills one of the most
important sponsorship categories in the sports world, beer, with one of the
top brands in Europe.
Following the general strategy that Euroleague Basketball is developing with
its sponsors of offering exclusive content to its fans, Efes Pilsener will
develop the upcoming "The Voice of Euroleague Basketball" contest. The
contest will give devoted fans the money-can't-buy experience of becoming
the "The Voice of Euroleague Basketball" by submitting a voice message with
their personal call of the competition's signature slogan: "I feel
DEVOTION". The winner of the contest will earn the honour of being the voice
of the Euroleague Basketball TV header next season.
"We are pleased to be an "Official Global Sponsor of Euroleague, Europe's
top basketball organization. As Efes, we have always been a big supporter of
sports, and especially "devoted" to basketball since 1976, the foundation
year of Efes Pilsen basketball club. Basketball has always taken a special
place in Efes Pilsener's culture, in that sense does this partnership with
Euroleague Basketball contribute to this platform," said, Yuksel Gokbulut,
Commercial Director of the Efes Beer Group.
"We are very proud of our agreement with Efes Pilsener as we consider that
this partnership fits with our general strategy," said, Pedro Galván,
Euroleague Basketball Partnership and Marketing Director. "Efes Pilsener is
a great partner and is eager to communicate their passion towards our fans
when considering activation and exclusive content possibilities similar to
the 'NIKEiD Fantasy Challenge' of Nike or the '1€ Million Shot' of
Sportingbet. Bringing our fans amazing experiences together with our
sponsors is a path we wish to follow."
About Euroleague Basketball:
Europe's premier basketball competition, Euroleague Basketball, was founded
in 2000 under a private organizational model that is considered a
breakthrough for European professional team sports. The competition features
24 clubs from 12 or more countries per season and crowns its champion each
spring at the Euroleague Final Four, one of the signature events of European
sports. The 2009 Euroleague Final Four will take place in Berlin, Germany,
May 1-3. Basketball in Europe has experienced spectacular growth in recent
years, along with the development of Euroleague Basketball. In just eight
years, Euroleague Basketball has consolidated a competition of the highest
sporting level, has introduced the concept of a professional league to
Europe and has expanded its television reach beyond Europe to all five
Efes Beer Group operates with 15 breweries, 6 malteries and 1 hop processing
facility in 5 countries, becoming one of the leading brewers in the region.
Efes conducts its beer operations in a geography consisting of Turkey,
Russia, Kazakhstan, Moldova and Georgia with a total annual brewing capacity
of 35 million hectoliters and a malt production capacity of 254,000 tonnes.
In addition Efes Beer Group has 28% interest in an operating entity
conducting beer operations in Serbia.In line with the Group’s policy to
create a good quality and efficient brand portfolio, Efes Beer Group's beer
portfolio consists of over 30 brands and 180 SKUs, positioned to cover the
fastest growing, most profitable and largest segments in each of its
Efes Beer Group's flagship brand Efes Pilsener is brewed in Russia,
Kazakhstan, Moldova, Serbia and Turkey. Efes Pilsener is being enjoyed in
more than 50 countries around the world. Efes Beer Group which Efes
Pilsener brand belongs to is the 5th biggest brewer in Europe and 15th
biggest brewer in the world. Efes also sponsors sports, music and art.