The Turkish Airlines EuroLeague Game of the Week on Thursday between Fenerbahce Istanbul and Real Madrid is poised to set another record in elite European basketball by attracting an international TV audience from 201 countries and territories.
That new total is the highest ever for the broadcast of a non-Final Four game in EuroLeague history.
The mark comes just two weeks after 200 countries saw Madrid defeat its archrival, FC Barcelona Lassa, in another Game of the Week.
In addition to the 201 countries that are tuning in tonight, fans may also watch the game at Euroleague.TV, the streaming OTT Service of the competition, which delivers the opportunity to follow the excitement in those very few territories that are missed by traditional TV distribution.
The game will also be featured on Sport 24's in-flight and cruises channel, meaning that wherever you may be in the world – or above it – the drama of the Game of the Week is all yours!