EB Institute Annual Workshops continue run-up to 2017-18 season

Jun 28, 2017 by Euroleague.net Print
EB Institute Annual Workshops continue run-up to 2017-18 season

After players and coaches made their presence felt in the opening sessions of the Euroleague Basketball Institute Annual Workshops, executives from 40 clubs across Europe will take their turn at planning, sharing ideas and advocating for a great fan experience with four days' worth of meetings and seminars next week, culminating in the launch of the new 2017-18 season in the Turkish Airlines EuroLeague and 7DAYS EuroCup!

The first week of July is traditionally reserved for the executives from the best European clubs to participate in a series of working sessions designed to improve the competitions on all levels and start the clock running toward a new season in the continent's two strongest competitions.

The EB Institute Annual Workshops recommence at Euroleague Basketball headquarters in Barcelona, Spain, with a EuroLeague media directors meeting on Monday, July 3, bringing together club professionals specializing in media and communications to explore best practices on ever-expanding digital and social media platforms in order to grow the competition's fan base, and in particular, to help younger fans get hooked on basketball.

A day later, marketing and ticketing directors from all EuroLeague clubs will meet for their own workshops. They will review their experiences from the last, groundbreaking season, in which attendance climbed and fan engagement soared, while discussing a wide-range of ideas on how to keep that momentum going strong.

The activities will continue on Wednesday, July 5 with the day-long Euroleague Basketball Business Summit, which adds general managers from all 40 clubs to the invitation list and features guest speakers from organizations such as FIFA and Major League Soccer and companies such as YouTube, Facebook and Twitter. All will provide business insights for clubs to put into practice as soon as next season.

A busy Thursday, July 6 will begin with all 24 clubs of the EuroCup General Assembly on hand to review the improvements in the competition and set the agenda for more progress going forward. They are to be followed by the ECA Shareholders Meeting, whose 16 clubs are set to approve new initiatives and the calendar for the 2017-18 season.

Throughout the week, recognition for the best performers at the management level last season will be announced, including the Gianluigi Porelli EuroLeague Executive of the Year awards, as well as the Devotion Marketing gold, silver and bronze awards.

The week-long festivities conclude Thursday afternoon with the draw for the new 7DAYS EuroCup season, which will be streamed live. When that is complete, all 40 Euroleague Basketball teams will know their opponents going into a 2017-18 season that promises non-stop fun for fans.