Turkish Airlines Euroleague
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NBA TV brings more Euroleague broadcasts to North America
November 3, 2011
Longtime Euroleague Basketball broadcasting partner NBA TV will continue bringing Europe’s premier basketball to North America thanks to a new agreement for the current season. The new deal means that NBA TV will broadcast one game per week to North American viewers, with a choice between the Turkish Airlines Euroleague Game of the Week or exclusive North American rights to a different game.
"We are pleased that the Turkish Airlines Euroleague will continue to be seen by basketball fans in the United States and Canada through NBA TV," said Andrea Bassani, Euroleague Basketball's Chief of Television and New Media Rights Officer. "NBA TV is a favorite among basketball fans and television viewers in North America and our continued cooperation with them will help basketball-loving fans in America see the unique nature of the Turkish Airlines Euroleague."
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