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Dallas visits Alba Berlin during NBA Europe Live 2012!
DALLAS MAVERICKS TO PLAY ALBA BERLIN IN BERLIN AS PART OF NBA EUROPE LIVE 2012 PRESENTED BY BBVA™
The 2011 NBA Champion Dallas Mavericks will play a preseason game against eight-time German Champions Alba Berlin of the Euroleague on October 6, 2012 at the highly successful O2 World as part of NBA Europe Live 2012 presented by BBVA™ the National Basketball Association (NBA), Euroleague Basketball, and BBVA announced today.
The NBA Europe Live Tour, now in its sixth year, continues the tradition of NBA teams travelling to the continent to play in a series of preseason games against top Euroleague opposition.
“This is like a dream come true,” said 11-time NBA All-Star Nowitzki. “To play in front of a home crowd with my friends and family present and to be able to showcase my country to my teammates will be an unforgettable experience. I look forward to a great atmosphere in Berlin.”
Tickets for the game in Berlin will go on sale at the end of the week with details to be announced.
“We are thrilled to be welcoming the Dallas Mavericks to Germany as part of the NBA Europe Live Tour presented by BBVA,” said Benjamin Morel, Senior Vice President, NBA Europe. “Fans will be able to show their appreciation for local hero Dirk Nowitzki as he plays before a home crowd for the first time with the Mavericks. Thanks to our longstanding collaboration with Euroleague Basketball and with the support of BBVA and all of our partners, fans can look forward to an electrifying game.”
“Since 2006 both of the leading basketball competitions, Euroleague Basketball and the NBA, have been coming together to offer fans spectacular basketball and this year is no exception,” said Roser Queralto, Euroleague Basketball’s Chief Business Development Officer. “Some of the best and historic teams from the NBA will face off with some of the strongest Euroleague and European teams for some exciting preseason games to warm up for the next season.”
Berlin will be the second stop of a four-city tour with games set for Istanbul and Milan as part of NBA Europe Live 2012 presented by BBVA. The 17-time NBA Champion Boston Celtics will play against Fenerbahce Ulker Istanbul on Oct. 5 at the newly opened state-of-the-art Ulker Sports Arena in Istanbul; the Celtics will then play a second game in Milan versus EA7 Emporio Armani at the Mediolanum Forum on Oct. 7. The Dallas Mavericks will play an additional game in Spain with details to be announced in the near future.
As part of a multi-year partnership, BBVA – the official bank of the NBA – will serve as the presenting partner of NBA Europe Live for the first time, with Turkish Bank Garanti, which is part owned by BBVA, to present the game in Istanbul. adidas will also return as a Pan-European partner, a position it has held for all six editions of the tour. AmEx will also return as a partner providing premium ticket access to Cardmembers across the Tour.
“BBVA is happy to be bringing the excitement of the NBA to fans in Germany, Italy and Spain - and through our partner bank Garanti Bank for the game in Turkey - as part of NBA Europe Live 2012 presented by BBVA,” said Mafe Laverde, Sponsorship Director, BBVA. “By serving as the presenting partner of NBA Europe Live, we will help bring world-class basketball to the cities of Berlin, Istanbul and Milan and through this series of games, reinforce our global sponsorship strategy. As the official bank of the NBA, we intend to provide extraordinary content to fans through our brand, promoting the values of effort, innovation and teamwork embodied by the two best basketball leagues in the world.”
The match-up marks the first time Alba Berlin will participate in the NBA Europe Live series. The O2 World will be welcoming the series for the second time, having played host to the New Orleans Hornets vs. Washington Wizards game in 2008. The Dallas Mavericks will become the seventh NBA team to play in Germany since 1993.
Following the NBA Europe Live Tour 2012, over 450,000 fans will have attended 32 Europe Live games in 12 cities since the inaugural NBA Europe Live series that took place in 2006. In total, 60 games featuring 25 NBA teams will have been played in 18 cities in Europe since 1988.
Extensive community events and programs will again compliment the on-court action in each of the four cities. As part of its NBA Cares initiative, the NBA family has helped create and build 23 places in Europe where children and families can live, learn or play in nine European countries. NBA Europe Live 2012 will also consist of a range of activities for fans in addition to the games, including interactive fan events, basketball development programs, player appearances and more.
2012 NBA Europe Live presented by BBVA Schedule:
Boston Celtics vs. Fenerbahce Ulker Istanbul
Ulker Sports Arena
Dallas Mavericks vs. Alba Berlin
Boston Celtics vs. EA7 Emporio Armani
Dallas Mavericks vs. FC Barcelona Regal
Palau Sant Jordi
About the NBA
The NBA is a global sports and media business that features three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence, with offices in 15 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on six continents. Current NBA rosters feature 78 international players from 39 countries and territories. The NBA’s digital assets include NBA TV, which is available in 59.4 million U.S. homes, and NBA.com, which averages more than 35 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 240 million fans and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $190 million to charity, completed more than 1.9 million hours of hands-on community service, and created more than 700 places where kids and families can live, learn, or play.
About Euroleague Basketball
A global leader in sports management, Euroleague Basketball is enjoying its second decade of sustained growth as an innovative organizer of elite competitions and events. It now manages the continent's two premier basketball competitions, the Turkish Airlines Euroleague and the Eurocup, consisting of more than 50 teams from as many as 25 countries. Euroleague Basketball also directs the Nike International Junior Tournament, which crowns a young men's continental champion each spring. Through the Euroleague Basketball Institute and Euroleague For Life, the company promotes educational and charitable initiatives as varied as coaching clinics and benefit concerts that draw guests from around the world.
About BBVA Group
BBVA is a global group that offers individual and corporate customers the most complete range of financial and non-financial products and services. It enjoys a solid leadership position in the Spanish market, where it first began its activities over 150 years ago. It also has a leading franchise in South America; it is the largest financial institution in Mexico; one of the 15th largest U.S. commercial banks and one of the few large international groups operating in China. BBVA employs 105,000 people in over 30 countries around the world, has more than 48 million customers and 900,000 shareholders.
Monday, June 25, 2012
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