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June 28, 2012
DALLAS MAVERICKS TO PLAY FC BARCELONA REGAL IN BARCELONA AS PART OF NBA EUROPE LIVE 2012 PRESENTED BY BBVA™
The 2011 NBA Champion Dallas Mavericks will play a preseason game against 17-time Spanish Champions FC Barcelona Regal of the Euroleague on Oct. 9, 2012 at the Palau Sant Jordi as part of NBA Europe Live 2012 presented by BBVA™ the National Basketball Association (NBA), Euroleague Basketball, and BBVA announced today at a special press conference held in Barcelona.
The sixth edition of the NBA Europe Live Tour continues the tradition of NBA teams travelling to the continent to play in a series of preseason games against top Euroleague opposition.
Tickets for the game at the Palau Sant Jordi arena will go on sale soon with details to be announced shortly.
“We are excited to be bringing the Dallas Mavericks to Spain this year for NBA Europe Live presented by BBVA,” said Benjamin Morel, Senior Vice President, NBA Europe. “Spain has played host to a variety of NBA events in recent years as the game of basketball continues to captivate and excite our fans. With the support of the Euroleague, BBVA and our partners, this matchup further demonstrates our commitment to bringing live events to our dedicated fans in Spain.”
Barcelona will be the final stop of a four-game tour as part of NBA Europe Live 2012 presented by BBVA. The 17-time Boston Celtics tip-off the tour with a game against five-time Turkish Champions Fenerbahce Ulker Istanbul in Istanbul, Turkey on Oct. 5 at the state-of-the-art Ulker Sports Arena. Prior to the game in Barcelona, the Dallas Mavericks will play a game against eight-time German Champions Alba Berlin at the highly successful O2 World in Berlin, Germany on Oct. 6. The Celtics play their second game against 25-time Italian Champions EA7 Emporio Armani at the Mediolanum Forum in Milan, Italy on Oct. 7. The tour culminates with the Mavericks game versus FC Barcelona Regal on Oct. 9 at the Palau Sant Jordi.
“Since 2006 both of the leading basketball competitions, Euroleague Basketball and the NBA, have been coming together to offer fans spectacular basketball and this year is no exception,” said Roser Queralto, Euroleague Basketball’s Chief Business Development Officer. “Some of the best and historic teams from the NBA will face off with some of the strongest Euroleague and European teams for some exciting preseason games to warm up for the next season.”
As part of a multiyear partnership, BBVA – the official bank of the NBA – will serve as the presenting partner of NBA Europe Live for the first time, with Turkish Bank Garanti, which is part owned by BBVA, to be the presenting partner of the game in Istanbul. adidas will return as a Pan-European partner, a position it has held for all six editions of the tour, with American Express also returning as a partner providing premium ticket access to Cardmembers across the Tour. Other partners for the game in Barcelona include Foot Locker and Kia.
“BBVA is happy to be bringing the excitement of the NBA to fans in Germany, Italy and Spain - and through our partner bank Garanti Bank for the game in Turkey - as part of NBA Europe Live 2012 presented by BBVA,” said Mafe Laverde, Sponsorship Director, BBVA. “By serving as the presenting partner of NBA Europe Live, we will help bring world-class basketball to the cities of Barcelona, Berlin, Istanbul and Milan and through this series of games, reinforce our global sponsorship strategy. As the official bank of the NBA, we intend to provide extraordinary content to fans through our brand, promoting the values of effort, innovation and teamwork embodied by the two best basketball leagues in the world.”
Following the NBA Europe Live Tour 2012, over 450,000 fans will have attended 32 Europe Live games in 12 cities since the inaugural NBA Europe Live series that took place in 2006. In total, 60 games featuring 25 NBA teams will have been played in 18 cities in Europe since 1988.
Extensive community events and programs will again compliment the on-court action in each of the four cities. As part of its NBA Cares initiative, the NBA family has helped create and build 23 places in Europe where children and families can live, learn or play in nine European countries. NBA Europe Live 2012 will also consist of a range of activities for fans in addition to the games, including interactive fan events, basketball development programs, player appearances and more.
Press conference comments:
Jordi Bertomeu, President and CEO Euroleague Basketball:
""The NBA is a partner for Euroleague Basketball in our industry, where we both enjoy the positive things that happen in our sport and suffer some of the negatives, such as the ongoing economic crisis, together. Euroleague Basketball has been working together with the NBA on this NBA Europe Live event for more than a few years now and we've all seen how it is a success, both commercially and sporting-wise. Now, it would be interesting to see if we can take this platform a step further and look to formalize what we are doing together in the preseason and build on that success. And of course, today is the moment to thank the city of Barcelona once again for its support of the sport of basketball."
Jesús Bueno, Vicepresident NBA Europe
"We are really happy to be here alongside Euroleague Basketball and alongside BBVA. We now have had six NBA Europe Live tours in seven years. We know that this collaboration is very much appreciated by the fans."
Maite Fandos, Baracelona city hall officer for sport
"I want to thank Euroleague Basketball, the NBA, the Catalan Basketball Federation and BBVA bank for their commitment to sport. Once again, Barcelona will get worldwide attention from this game, just as F.C. Barcelona carries our city to the world. Now, 20 years after the 1992 Olympics Games, we are happy because Barcelona continues to be a city committed to sport. With the headquarters of Euroleague Basketball here, it makes this a capital of European and world basketball."
NBA Europe Live 2012 presented by BBVA™ Schedule:
Boston Celtics vs. Fenerbahce Ulker Istanbul
Ulker Sports Arena
Dallas Mavericks vs. Alba Berlin
Boston Celtics vs. EA7 Emporio Armani
Dallas Mavericks vs. FC Barcelona Regal
Palau Sant Jordi
About the NBA
The NBA is a global sports and media business that features three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence, with offices in 15 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on six continents. Current NBA rosters feature 78 international players from 39 countries and territories. The NBA’s digital assets include NBA TV, which is available in 59.4 million U.S. homes, and NBA.com, which averages more than 35 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 240 million fans and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $190 million to charity, completed more than 1.9 million hours of hands-on community service, and created more than 700 places where kids and families can live, learn, or play.
About Euroleague Basketball
A global leader in sports management, Euroleague Basketball is enjoying its second decade of sustained growth as an innovative organizer of elite competitions and events. It now manages the continent's two premier basketball competitions, the Turkish Airlines Euroleague and the Eurocup, consisting of more than 50 teams from as many as 25 countries. Euroleague Basketball also directs the Nike International Junior Tournament, which crowns a young men's continental champion each spring. Through the Euroleague Basketball Institute and Euroleague For Life, the company promotes educational and charitable initiatives as varied as coaching clinics and benefit concerts that draw guests from around the world.
About BBVA Group
BBVA is a global group that offers individual and corporate customers the most complete range of financial and non-financial products and services. It enjoys a solid leadership position in the Spanish market, where it first began its activities over 150 years ago. It also has a leading franchise in South America; it is the largest financial institution in Mexico; one of the 15th largest U.S. commercial banks and one of the few large international groups operating in China. BBVA employs 105,000 people in over 30 countries around the world, has more than 48 million customers and 900,000 shareholders.
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