As well as winning the 7DAYS EuroCup title, Unicaja Malaga also had a great season off the court by enjoying another successful alliance with social partner Proyecto Hombre.
As part of One Team, Euroleague Basketball’s social responsibility program, the Spanish club has now worked for five consecutive seasons with Proyecto Hombre, which was established in 1985 to provide treatment and rehabilitation from addictions.
The programme was supported by Unicaja guard Kyle Fogg, who served as the club’s One Team Ambassador, and placed an emphasis on developing key life skills such as motivation and self-esteem.
Unicaja worked with each group from Proyecto Hombre for eight weeks, engaging with up to 19 young people at a time. In addition to core life skill sessions, another focus was finding ways to encourage the participants by integrating them into the activities of the club and running social events to which family and friends were invited.
The highlight of the season came when One Team was given a prominent role in the EuroCup Finals. The project’s participants joined the pre-game team presentations, and then provided a half-time demonstration by returning to the court and displaying some of the social skills and drills they had learned during the season.
Unicaja, which is proud to have been one of the founding member clubs of One Team in 2012, concluded the programme by presenting diplomas to each participant, and Unicaja’s social marketing manager Jose Carlos Gaspar said: “This season the club has again demonstrated that One Team can offer meaningful help and support to people with serious social issues.
“I would like to thank all the participants for their commitment. They have learned the importance of never giving up whatever obstacles you may have, and the development of self-esteem through hard work has been a fundamental aspect of our programme.”
One Team, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve real social impact in our communities.
Since its founding in 2012, the One Team program has reached already directly and indirectly 14,000 participants through its various team projects.