It might be off-season but great social responsibility work has been continuing at Anadolu Efes Istanbul, which showed exactly why it has been shortlisted for the inaugural Best One Team Programme Award by carrying out its second major project of the year.
The Turkish club has spent the past two months joining forces with Turkey’s largest fruit company, Anadolu Etap and its CSR project called “MICO”, to further the development of a group of underprivileged children as part of Euroleague Basketball’s social responsibility programme.
The unique project saw 61 children of seasonal agricultural labourers, aged between 10 and 14, benefit from an eight-week training programme during June and July to learn new skills and values.
Throughout the program, Efes’s One Team coaches used basketball to deliver a series of sessions aimed at key life skills such as decision-making, the importance of communication, developing personal skills, problem solving, nutritional values and team awareness.
After completing their training, last week the participants received certificates from the Chairman of Anadolu Group and Anadolu Efes Sports Club Tuncay Özilhan, in a ceremony held at Balýkesir’s Tahirova farm, where the programme took place.
“With this project, we aimed to use the power of basketball to create value in the lives of the guest workers’ children at Anadolu Etap’s farms,” said Mr Özilhan.
“I give great importance to introducing sports to young people, and I wish that the children who completed their training in this programme do not give up on basketball and never forget that sacrifices will bring positive return in the future.”
Also present at last week’s closing ceremony was the club’s General Director Alper Yilmaz and Anadolu Etap’s General Manager Demir Þarman, who added: “At Anadolu Etap we regard social, economic, and environmental sustainability as our most important values.
“This project has allowed us to provide new perspectives through basketball to 61 children, who gained new skills by playing basketball – a sport that strengthens team spirit and consolidates unity. I would like to convey my thanks to all those who contributed and congratulate all our children.”
One Team, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve meaningful social impact in our communities across Europe.
Since its founding in 2012, the One Team program has already helped more than 14,000 participants through its various team-focussed projects.