Lithuanian 7DAYS EuroCup club BC Lietkabelis Panevezys tipped off its brand new One Team program last week, aiming to use the power of basketball to integrate socially sensitive groups into the local community.
One Team is Euroleague Basketball’s social responsibility program, which sees all 40 clubs in the Turkish Airlines EuroLeague and the 7DAYS EuroCup run a series of activities throughout the season.
Lietkabelis is making a strong start in its first season with the program, with the team’s coach Gintaras Kadziulis and point guard Lorenzo Williams serving as One Team Ambassadors to support a program which will see the participants enjoy basketball and also address important life topics.
The club has partnered with Panevezys College to run activities with the Panevezys Algimantas Bandza Infant and Child Care Home, and on 10 January the first meeting saw Lietkabelis’s Sports Director Rokas Mickevicius give an introduction to the project.
The first session of the two-month program then got underway, focusing on the importance of communication both on and off the court, using theoretical and practical communication exercises to show how listening and following body language are vital.
Coach Kadziulis shared his experiences as a player and a coach to explain the role of communication in the game, and the youngsters enjoyed the chance to compete on the court with Williams and another Lietkabelis player, Lukas Aukstikalnis.
Williams said: “It was great to meet the participants in our new One Team program and we all had a lot of fun. The club is proud to join One Team this season and I thought it was a great idea to make the first session about communication, which is so important in the game – especially for me in the point guard position – and also in life.”
One Team, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve meaningful social impact in our communities across Europe and is supported by every club in the Turkish Airlines EuroLeague and 7DAYS EuroCup.
Since its founding in 2012, the One Team program has already helped more than 14,000 participants through its various team-focussed projects.