Lietuvos Rytas Vilnius
Community Cohesion/Basketball Power

Community Cohesion/Basketball Power

Ambassadors: Martynas Echodas, Jimmy Baron, Loukas Mavrokefalidis, Linas Kleiza

Main life skills: Self-confidence, Motivation and Respect, uniqueness, focus on personal goals, outgoing behavior

About the program: Lietuvos Rytas Vilnius delivers its One Team program jointly with Capital Basketball school for a third year in a row. They incorporated their One Team program with another existing CSR program called “The Power of Basketball” conducted by Capital Basketball School, which provides Day Centers, free basketball lessons and mentoring programs for children aimed at raising awareness around subjects such as bullying, alcoholism, suicide, human trafficking and other important issues. Lietuvos Rytas is working with 3 different groups: Special Olympics, Social center from Veliucionys and a group of deaf kids. 40 participants aged 7-17, who are at-risk of social exclusion. The program runs from November to January and the main objectives of the program are to support children from the community that are living in difficult conditions and using sport to teach values, make everyone feel unique, encourage compassion and care for others, and to encourage people to focus on goals and develop a plan with the necessary steps to achieve their desired goals.