Euroleague Basketball and Ulker announce partnership
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Torino, April 9th, 2008. Euroleague Basketball is proud to announce a new partnership deal making Ulker a new official sponsor of the ULEB Cup Final Eight 2008 in Torino, Italy. Ulker is the latest in the family of global agreements, in which Euroleague Basketball takes part, along with Nike, Unicef, Eurosport and GNTO.
Ulker is a leading food company from Turkey with a significant tradition in basketball. This agreement, as well as the performance of Turkish teams, including two participating in the ULEB Cup Final Eight, proves that Turkey is becoming a strategically key market in European basketball.
Ms. Zuhal Seker, Ulker's General Manager of Corporate Communications said "We are proud of the basketball legacy that Ulker has inherited so far in the past years and are committed to advance both Ulker’s and ultimately Turkey’s standing in basketball in the coming years. Supporting ULEB Cup’s Final Eight is an important step in our quest of bringing basketball to masses and we are glad to be a part of this very exciting tournament."
"We are very proud of our agreement with Ulker as we consider that having a Turkish partner is a very positive issue considering the importance of Turkish basketball and Ulker is one of the most significant companies in Turkey and abroad." Said Euroleague Basketball CEO Jordi Bertomeu.
About Euroleague Basketball:
Europe's premier basketball competition, Euroleague Basketball, was founded in 2000 under a private organizational model that is considered a breakthrough for European professional team sports. The competition features 24 clubs from 12 or more countries per season and crowns its champion each spring at the Euroleague Final Four, one of the signature events of European sports. The 2007 - 2008 Euroleague Final Four will take place in Madrid, Spain, May 2 - 4. Basketball in Europe has experienced spectacular growth in recent years, along with the development of Euroleague Basketball. In just six years, Euroleague Basketball has consolidated a competition of the highest sporting level, has introduced the concept of a professional league to Europe and has expanded its television reach beyond Europe reaching coverage in the five continents.
About Ulker:
Ulker, Turkey's leading fast moving consumer goods company, started its activities producing biscuits in 1944. Ulker now operates in a wide range of areas ranging from biscuits to chocolates, soft drinks to milk and dairy products, baby food to personal care products and packaging with 65 production and marketing companies. Being the biggest purchaser of raw materials in Turkey with this size, Ulker contributes to the living of 100,000 people directly and 500,000 people indirectly. Engaging in production in a total of 40 plants domestically and abroad, Ulker’s companies continue to be the leaders not only in Turkey but also in the region.
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Wednesday, April 09, 2008
ULEBCup.com
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