July 5th, Hotel ME, Barcelona

What is the Marketing Summit?

The Marketing Summit is an anual event organized every year by Euroleague Basketball with the aim of getting all basketball Marketing Managers in Europe together for interactive sessions in which the main topics in the field are discussed and where professional Clubs, Leagues and Sponsors share their ideas and concerns.

The topics are discussed through several sessions where first level speakers and panelists present and discuss about the best practices in the sports fieldm followed by table networking discussions in which all attendees participate.

Marketing Summit, 2011

Speaker Bios


Ex Football player (Nantes, Sampdoria, Real Madrid, Middlesbrough, Olympiacos, Servette, Bastia, an France National Team)

Born 3 December 1970 in (Lifou, New Caledonia) is a retired French international footballer and current scout for Arsenal Football Club. He is also part of a Paris-based consortium to expand the A-League with a Pacific Island team.
During his career Karembeu played for Nantes (1990–95), Sampdoria (1995–97), Real Madrid (1997–2000), Middlesbrough (2000–01), Olympiakos (2001–04), Servette Genève (2004–05), Bastia (2005-06).

Career Highlights:

Winner of the UEFA EURO 2000 and also a FIFA World Cup winner with France in 1998.
Christian Karembeu appeared 53 times for France, scoring once.
Winner of two UEFA Champions League tournaments, in 1998 and 2000 with Real Madrid CF, beating Juventus FC 1-0 in 1998 in Amsterdam, and Valencia CF 3-0 in 2000 in Paris.
Overall, Karembeu has appeared for seven clubs with 395 appearances altogether.
Christian Karembeu

Uefa Head of Special Football Projects

A French native with Yugoslav origins, Dragan graduate from the University of Wales Institute in Cardiff where he earned successively a B.A degree in European Business Management and a Masters in Business Administration.
He then spent four years in London with Decathlon, the world’s leading sports retail & manufacturing company, where his role consisted in developing the brand awareness and B2B operations across the UK as Head of Brand & Business Development, before taking up an exciting in, newly created role with UEFA to fulfill his lifetime ambition to make his marks in the football world.
In his seven years spent at UEFA, Dragan first took charge of the strategy and development of the UEFA Champions League, the overhaul of the UEFA Cup into Europa League. Since then, he has been working very closely with the UEFA President, Michel Platini, conceptualising and leading major promotional and football- centric projects in partnership with UEFA’s key stakeholders: clubs, national associations, and commercial and media partners.
Besides, Dragan has established and fostered a worldwide network of “ambassadors”, which includes many of the biggest names in football.

LinkeIn: http://ch.linkedin.com/pub/dragan-kosanovic
Dragan Kosanovic

Digital Business Manager for Major Brands (Real Madrid C.F. SAB Miller, Toyota | Digital Marketing Speaker

Graduated in Communication Science and Advertising and he have a MBA from Universidad Del Pacifico in Lima, Peru. He worked in “Young & Rubicam” in Peru where he specialized in advertising, direct marketing and brand identity consulting. After various experiences as director of strategy and business, from 2007 to 2011, he worked as Digital Business Manager for Real Madrid. He was in charge of the strategy and management of the club’s digital business, commerce business development and executive of marketing plans and affiliation programs.
Oscar Ugaz has 15 years of professional experience in marketing, digital, sponsorship activation and commercial areas for multinational companies that made him an important icon in this area.

Twitter: @oscarugaz
LinkedIn: http://es.linkedin.com/in/oscarugaz
Oscar Ugaz

Vice President Business Development at AEG Facilities Europe

For 30 years Mr. Kabatznick has worked within the United States and international entertainment business sector as senior executive for the world’s leading companies. Today, Mr. Kabatznick oversees all of AEG Facilities business expansion and development efforts throughout Europe. Expanding upon AEG’s successful venue management within the US, the UK and Germany, Brian has lead the AEG Facilities team to develop new and/or existing stadium and arenas within the AEG family across the UK, Scandinavia and the European continent.
Prior to joining AEG, Brian was Vice President of Business Development for a US management company specializing in entertainment venue operations for arenas, theaters and stadiums. From 1988-2002 Brian worked for Ticketmaster US and Ticketmaster International as senior executive, including Vice President Ticketmaster Midwest overseeing 5 regional offices, and Executive Vice President for Ticketmaster International where he managed the existing worldwide businesses and led the acquisition opportunities for the world’s leading ticketing company. During that time Brian managed and developed new ticketing businesses within the United Kingdom, Ireland, France, Canada, Mexico, Australia, Argentina and Chile. Brian is headquartered at AEG’s European Headquarters in London.
Brian Kabatznick

Managing Director at McCann Erickson Barcelona

Enric is a marketing and digital media specialist with over twenty years experience in the Spanish and International markets. Enric was appointed Managing Director of McCann Barcelona in 2009. Enric joined McCann Worldgroup in 2000 as the Managing Director of McCann Healthcare Barcelona.
Enric has built upon his experience in a variety of roles with notable highlights including the creation, launch and development of McCann Digital Iberia in 2006 and the launch of the McCann Consumer Lab in Barcelona’s own innovation hub the [email protected]
Enric is the director and lead professor of the Master of Digital Business at ESIC Business School. Enric has led in the creation and development of the social media strategy of FC Barcelona and Rafel Nadal.

LinkedIn: Enric Jové Bosch.
Twitter: Twitter: @enricjove
Enric Jove

Head of Sponsorship & Events at bwin.party

Graduate in Political Studies and a Master in Peacekeeping and Security Studies in Rome. Daniele has worked in Events Project Coordinator and Meeting planner for 3 years. After 4 years in Superbike World Championship in a Marketing and TV department, Daniele now is Head of International Sponsorship & Events in Bwin.
Here he is Responsible of all sponsoring contracts with partners like Real Madrid, FC Bayern, Euroleague, FIBA, and MotoGP.

Twitter: @Danielebwin
Linkedin: Daniele Sano
Daniele Sano

Director at LoxLey & CO.

David is the founder of Loxley & Co. a change marketing specialist. He has been working with the Euroleague for the past two years and was charged with creating a new social responsibility marketing programme.
"One Team" was announced at last year's summit and launched this year with the support of 8 Founding Clubs and Turkish Airlines as Founding Patron.
Previously a director with Octagon, the first head of the Laureus Foundation and marketing director of Laureus and then the Honda Racing F1 Team, David has over 20 years' topline sports marketing experience with some of the world’s leading brands and properties. He will be moderator of this year’s marketing summit.

LinkedIn: http://uk.linkedin.com/pub/david-butler
Daniel Butler

CEO at Ticket2Final LTD

Eyal Bechor holds a master¡s degree in business management; he has considerable and varied experience in senior management positions in the marketing and sales business, concentrating on communications.
Being a devoted sports fan, sports are very close to his heart both on the business and personal level. In addition to specializing in services and product marketing, Mr.Bechor has been a long term sponsor of some of the leading soccer and basketball teams.

LinkedIn: http://www.linkedin.com/pub/eyal-bechor
Eyal Bechor

Managing Director (Most- Prolific)

20+ years leading global brand innovation and marketing teams with clarity and strategic thinking has resulted in ideas that stretch boundaries, challenge assumptions and deliver break-through results. Glenn was a pioneer at EA SPORTS. He worked his way up over 10+ years from Marketing Assistant to his most recent position as Vice President of Global Brand Management. Glenn created, developed & implemented the re-branding of EA SPORTS. During his tenure he drove strategic and creative insight to influence all aspects of the EA SPORTS Brand: Game Design, Marketing launch plans, Brand Strategy, Packaging, Music Marketing, Lifestyle Marketing, and Advertising/Communications. In addition, he launched the award winning NBA LIVE, Coach K College Basketball, NCAA Basketball and NBA STREET franchises over an 11 year tenure. Now Glenn is the Managing Director @ MOST-PROLIFIC, a Sports & Entertainment consultancy he founded in October 2010.

Linkedin: http://www.linkedin.com/in/geechin/es
Glenn Chin

Head of Ticketing, the O2 Arena, London

Paul Newman was previously responsible for The O2’s ticketing and box office as a Senior Event Ticketing Manager at AEG Europe. He is still now working for AEG, but since almost 6 years, he is now the Head of Entertainment & Ticketing at the O2. Paul has worked in the industry for years and has always shown a deep knowledge of sales as well as ticketing strategies and mobile ticketing.


Paul Newman

Directeur Media and Marketing at Eredivisie

Graduate in Rijksuniversiteit Groningen (Holland), Arno has worked like Marketing Director in PCM Uitgevers, Nieuwsmedia. Now is the Directeur Media&Marketing at Eredivise, the highest football league in the Netherlands.
Arno De Jong

Marketing & Communication Director at Galatasaray

Ertug Silay is a Marketing & Communications Director at “Galatasaray”, one of the most famous and successful sport clubs of Turkey, where he is responsible for the increase of Sales and Revenue, as well as the development and launching of new products and brands. Furthermore, he manages various sponsorship deals Europe-wide.
Ertug joined Galatasaray in 2008, prior his current role, Ertug was over 2 years with Ulker, a fast-moving consumer goods companys in Turkey and was the Sports Marketing and Sponsorship Manager.
He holds an Bachelor’s degree in Economics from the University of Bilkent in Ankara, Turkey.

LinkeIn: http://tr.linkedin.com/in/ertugsilay

Ertug Silay

International Sport Marketing Manager

Degree in Business Administration specialized on Sports Management and Marketing- University Heidelberg, Maikel has worked in 2007 in ECD GmbH & Co. KG – Stuttgart like Project Manager.
Now he works in Bwin where it leads and manages the international sponsorship activation program with important sports events. Supports the execution of the international sponsorship strategy and maintain and administer the sponsorship activation budget.

LinkeIn: Maikel Oettle
Maikel Oettle

Turkish Airlines Interactive Marketing Coordinator

Graduated in Arts in Communication and Media Technology in the 2003, InanC has worked in as Communication Manager at WTA Tour Istanbul Cup, where was it organized an intercontinental match on the Bosphorus Bridge between Venus Williams and Ipek Senoglu. From November 2009 InanC is an important member of the Turkish Airlines working as Marketing Coordinator.
Inanc Emre Albayrak


JULY 5TH 2012: All Day (from 9:00 to 19:00) – HOTEL ME, Barcelona – Marketing Summit Followed by a dinner

JULY 6TH 2012: Turkish Airlines Euroleague Regular Season and Turkish Airlines Euroleague Qualifying Rounds draws – Mediapro Auditorium, Barcelona

Moderator: David Butler (Loxley & Co., Director)

2012 European Basketball Marketing Summit - Program

The Summit will start from 9:00 and will take place in one day. It consists of five sessions; each session is on a different topic and includes a presentation, a panel discussion and a table discussion. A lunch break and several coffee breaks are scheduled, as well as a dinner at the end of all the activities.

9.00 Welcome – breakfast and coffee

9.30 Introduction to the 2012 European Basketball Marketing Summit

9.45 Session 1: Sponsorship, Digital and Online Activations – How to engage your fans through interactive content

Presentation of Daniele Sanò (bwin.party, Head of Sponsorship & Events) and Maikel Oettle (bwin.party, International Sport Marketing Manager) followed by a panel discussion, composed by: Daniele Sanò, Enric Jové (McCann Worldgroup, Managing Director), Oscar Ugaz (Phantasia | Wunderman, Regional Project Director, former Real Madrid Online Marketing & Digital Business Manager) and Ertug Silay (Galatasaray Medical Park, Marketing & Communications Director).

11.00 Short break

11.15 Session 2: Ticketing – The future of ticketing and how this affects the clubs and sports organizations

Introduction by Rutger Hoorn (Ticketing Manager, Euroleague Basketball) followed by panel session: Eyal Bechor (CEO Ticket2Final), Brian Kabatznick (VP AEG Facilities) and Paul Newman (Head of Ticketing, the O2 Arena, London) and ending with a table discussion and workshop on key factors to increase ticket sales and attendance in clubs’ sports events

12.45 Session 3: Brand Marketing – How to market our heroes on and off the court

Presentation by Dragan Kosanovic (UEFA, Football Content & Legacy Manager) and Christian Karembeu as guest ambassador followed by a panel discussion, composed by: Glenn Chin (@ MOST-PROLIFIC - Managing Director, ex-Vice President of Global Brand Management – EA SPORTS), Christian Karembeu and Dragan Kosanovic

14.00 Networking Lunch Break

15.45 Session 4: Corporate Social Responsibility – One Team: the new CSR and marketing partnership program developed by Euroleague Basketball and its eight Founding Partner Clubs.

Presentation of the One Team program and Summary of its first year of existence by David Butler followed by a panel discussing One Team experiences, composed by: David Butler (ONE TEAM, Program Advisor), Isabel Gultresa (ONE TEAM, Program Director), Kimon Saccopoulos (Olympiacos, Marketing Sponsoring Manager) & Eli Drikes (Maccabi Electra Tel Aviv, General Manager)

17.00 Short break

17.15 Session 5: Entertainment Marketing – How to give your fans an unforgettable experience and to engage them: integral venue and media approach

Presentation by Arno De Jong (Eredivisie, Media & Marketing Director) followed by a panel discussion, composed by: Melissa Pine (WTA – Senior Manager, Sponsorship Marketing & Special Events) and Arno De Jong

19.15 End of the Summit

20.45 Departure to the Dinner

*All Schedules are subject to changes