The 2013 European Basketball Marketing Summit will take place on the 3rd of July 2013 at the Hotel Rey Juan Carlos I, Barcelona

This event reunites all the Marketing Executives and Managers from all the clubs participating to the Turkish Airlines Euroleague and Eurocup. It is the perfect stage for our speakers and guests (see speakers section for more info) to share their knowledge and to explore new ideas that may help them in their own market and in their own objectives. The main topics discussed this year will be Sponsorship (digital and online activations), Ticketing, Media and Marketing rights, CSR and Global Brand Development (see Schedule section for more info).

For more information, please contact [email protected]

2013 European Basketball Marketing Summit


Time and Venue:

JULY 3 2013: All Day (from 9:00 to 19:00) – HOTEL REY JUAN CARLOS I, Avenida Diagonal 661-671, Barcelona – Marketing Summit

Moderator: Kevin Roberts (Editorial Director at SportBusiness Group)

2013 European Basketball Marketing Summit - Program

The Summit will start from 9:00 and will take place in one day. It consists in 5 sessions; each session is on a different topic and includes one or several presentations, panel discussions and table discussions. A lunch break and several coffee breaks are scheduled throughout the day.

9.00 Welcome – breakfast and coffee
9.30 Introduction to the 2013 European Basketball Marketing Summit
9.45 Session 1 – Sponsorship, Digital and Online Activations:
How to engage your fans through interactive content.
Case Study of the Eye of the Fan.

Presentation of Kaan Ayce (Digital Group Head at McCann Erickson Istanbul)

followed by a panel discussion, composed by: Kaan Ayce, Inanç Emre Albayrak (Turkish Airlines, Interactive Marketing Supervisor), Garth Farrar (Global Head of Digital at Repucom), Maz Nadjm (Founding Director of SoMazi) and Carlos Sanchez (co-founder and Business Development Manager at Tuitele).

11.00 Short break

11.15 Session 2: Ticketing:
Why Ticket Sales Must Be Your Highest Priority
Introduction by Marshall Glickman (CEO, G2 Strategic)

followed by a panel session: Marshall Glickman (CEO, G2 Strategic), Arsenio Otero (VP Sales Strategy and Sales Development, EMEA, Paul Williamson (Managing Director, Sports Ink Associates), Daniel Pearce (Marketing Director UK, Ticketmaster Entertainment)

And ending with a table discussion and workshop: "Come up with five business sectors that can use tickets for business hospitality, and explain why."

12.45 Session 3 – Media & Marketing Rights: challenges and opportunities

Presentations by Adam Kelly (Head of Business Development and SVP of IMG Media), Stephen Nuttall (Senior Director, Sports You Tube EMEA at Google) and Teresa Hernandez Perez (Sponsorhip and Institutionnal Advertising Manager, Endesa)

followed by a panel discussion.

14.00 Networking Lunch Break

16.00 Session 4 – Corporate Social Responsibility, One Team:
the CSR and Marketing Partnership program of
Euroleague Basketball and its evolution in Year 1.

One Team: the CSR and marketing partnership program developed by Euroleague Basketball and its Partner Clubs

Presentation of the One Team program and Summary after its first year of existence by Isabel Gultresa (Euroleague Basketball Head of CSR and ONE TEAM Program Director)

followed by a panel discussing One Team experiences, composed by:
José Carlos Gaspar (Marketing Sponsoring Manager, Unicaja Baloncesto), a Euroleague Legend TBC, Milan Cirilovic (One Team Manager, Partizan mt:s Belgrade) and Alex White (Senior Development Officer at Tottenham Hotspur Foundation).

17.15 Short break

17.30 Session 5 – Global brand Development
(Integral Venue and Offline Approach)

How to give your fans an unforgettable experience and to engage them: integral venue and Media approach

Presentation by Antony Marcou (Group Managing Director of Sports Revolution)

followed by a panel discussion, composed by: Antony Marcou, Rupert Pratt (Managing Partner at Generate Sponsorship) and other speakers TBC.

*All Schedules are subject to changes

Moderator: KEVIN ROBERTS, Editorial Director at SportBusiness Group

Kevin Roberts was the launch editor of Sport Business International in 1996. Since then he has overseen the development of the monthly magazine and, the world’s leading on-line source of information about the business of sport. Roberts was previously a director of Plus Public Relations Ltd and cut his teeth in the business of sport in the early 1990s. As deputy director for communications at CPMA group, he was responsible for media management at the 1991 Rugby World Cup, and the World Student Games among other projects.
Kevin Roberts
STEPHEN NUTTALL, Senior Director, Sports, YouTube EMEA

Steve is responsible for Google/YouTube’s sports partnerships with rights holders based in EMEA. This includes the IOC, FIFA, UEFA, over 150 European clubs, Formula One team, and YouTube channels such as STR SkillSchool, Freekickerz, Copa90, PolePosition and the Global Cycling Network.

He was formerly Group Commercial Director of BSkyB, where he sold Sky’s channels to other platforms, managed Sky’s portfolio of joint ventures (including being on the board of Freeview, Sky Pro-Cycling, the National Geographic Channel and AETN UK), and was responsible for developing Sky’s internet services that are now known as Sky Go.

Prior to this, he was a founder of, commercial director of ENIC Sports, and Business Development Director of Telepiu, now known as Sky Italia. He is a member of BAFTA, the Royal Television Society, the MCC and the Queen's Club.
Stephen Nuttall
NIKOLA VUJCIC – Euroleague Basketball Legend

Nikola is a member of the Euroleague All-Decade Team 2001-2010 and he is also the only speaker to have recorded two triple-doubles in Euroleague.

A native from Croatia, Nikola Vujčić started his career in Split before signing with Maccabi Tel Aviv. After a one-year loan in France with ASVEL Villeurbanne and a French League title, he joined Maccabi tel Aviv and played there from 2002 to 2008, winning 2 Euroleague titles (2004 and 2005), 5 Israeli championships and 4 Israeli Cups.

He later played for Olympiacos Piraeus and Efes Pilsen before turning back to Split, where it all started for him. Nikola has now taken an active role in One Team Program, taking part in the One Team events and activities at the London Final Four.
ADAM KELLY, Head of Business Development and SVP of IMG Media

Adam Kelly is the Head of Business Development and SVP of IMG Media, having been appointed to the role in August 2012. A member of IMG Media’s Senior Management team, he is responsible for driving new acquisitions and managing key client relationships such as the NFL & World Snooker, as well as developing IMG Media’s Action Sports business.

Previously Adam was Marketing & Commercial Director, where he oversaw the launch of EDGEsport, IMG’s first fully-owned 24-hour channel, which distributes action sports content direct to platforms and consumers across Asia.

Adam also sits on the management committee of SNTV, the world’s largest distributor of sports news (a joint venture between IMG and AP).
Adam Kelly
CARLOS SANCHEZ, co-founder and Business Development Manager at Tuitele

Carlos Sánchez is co-founder and Business Development Manager at Tuitele, the first Social TV analytics company in Spain. Graduated in Economics (Universitat Pompeu Fabra - Barcelona), he has developed his professional career in the fields of market research and entrepreneurship, both in the public and private sectors.

In 2011 he founded with three other partners The Data Republic, a start-up that works analyzing data gathered from the Internet with the aim of applying this huge new source of information about consumer behavior to generate a new market research methodology. In May 2012, The Data Republic launched Tuitele, with which the start-up has managed to offer the Spanish TV networks and advertisers a new way to analyze TV audience, as well as to plan and measure advertising effectiveness.
Carlos Sanchez
ANTONY MARCOU, Group Managing Director of Sports Revolution

Over 15 years’ experience with career spanning leading advertising and media agencies, global media owners, sports and sponsorship. With an exceptional track record of leading business and sales growth throughout the UK, EMEA, US and Asia Pac markets, has built an strong, trusted and diverse network across media agency, media owner and sports markets.

Currently serving as Group Managing Director of Sports Revolution, has overseen the transformation from a loss making poster business, into a profitable full service sports marketing and media agency with offices across Europe, Asia Pacific, Africa and the US.
Antony Marcou
MAZ NADJM, Founding Director of SoMazi

Maz Nadjm is the Founding Director of SoMazi, a specialist consultancy dedicated to the task of monetising corporate social media efforts and insights through improved awareness, technology and engagement. Client list includes, Newscorp, Everything Everywhere, BBC Worldwide, Chelsea FC, Cabinet Office to name a few For almost a decade, Maz has been guiding industry leading organisations such as Sky, Ogilvy Group UK, New international to launch, structure, develop, monitor and profit from their social media endeavours. And, as an authority on the subject – helped by being named as one of the world’s top 50 social media power influencers by Forbes in January 2012 – Maz is regularly asked to appear at seminars, conferences and on TV around the world to comment on the industry.

Maz has been involved in the social media sector since its inception and in 2004 he set up one of the UKs first social networks (2Bmates) followed in 2006 by Rareface, one of the UKs first social media agencies. As a judge on the advisory board for the Shorty Awards (alongside the likes of Jimmy Wales, Steve Wozniak and Craig Newmark), as a start-up mentor with Seedcamp and on UCL’s SMILE initiative, and as a member of the advisory board for both Social Media Week and Social Media World, Maz helps those just starting out and those who have excelled in their craft.

Maz can be found on Linkedin: and Twitter: (@mazi)
Maz Nadjm
PAUL WILLIAMSON, Managing Director, Sports Ink Associates

Paul has worked on ticketing projects for many major sports events, including World Cups, Rugby World Cups, Cricket World Cups and Commonwealth Games. Most recently he was Director of Ticketing at London 2012, which sold 10.99m tickets, value $1bn. He now leads a consultancy focusing on reducing ticketing risk and improving revenues at major events.

Paul Williamson
DAN PEARCE, Marketing Director of Ticketmaster UK

Dan is the Marketing Director of Ticketmaster UK, he is responsible for the development of the Ticketmaster, GETMEIN! and Ticketweb brands and marketing over 25k live events on sale through Ticketmaster at any one time.

Dan began his career with a baptism of fire, working with the UK’s first ‘dot com’ business to float on the US stock exchange. Later roles in publishing included working on the Guardian’s early forays into mobile publishing and for Associated Newspapers working on the commercial launch of

From publishing he moved to ticketing in 2006, joining Ticketmaster for his first tour of duty responsible for digital marketing, before being hired by Holidaybreak PLC to grow online sales at theatre specialist West End Theatre Bookings as Managing Director. He re-joined Ticketmaster as Marketing Director in mid 2012.

Dan Pearce

He was recruited by Euroleague Basketball in 2002, a league patterned after soccer’s Champions League, which brings together the top 24 European clubs from 13 countries. Based in Barcelona, Glickman served as a special advisor to CEO Jordi Bertomeu, where he engineered profound changes in the structure and business practices of the league, including the launch of Euroleague Properties and the staging of the league’s showcase event, the Euroleague Final Four, in Prague, Czech Republic. This was the first-time the league’s championship was held at a neutral site and the event generated the highest revenues in their history.

In 1988, Glickman ascended to become the youngest team President in the NBA, where he orchestrated the $262M development of Portland’s 21,000-seat Rose Garden arena and several adjacent properties. Founding Portland Family Entertainment (PFE) in 1998, Glickman was Chairman and CEO. He led the capitalization of PFE by raising $8M of private equity, $24.4M of non-recourse debt and $38M of public funding.

Leveraging his international, league and team management experience, in 2004 Glickman launched his consulting firm, G2 Strategic, where he quickly delivered an impressive track record of accomplishments for a diverse set of clients, including Association of Tennis Professionals, Tennis Canada, French Tennis Federation, CSKA Moscow, GSO Capital Partners, Compass Group France and others, as well as Euroleague Basketball. G2 Strategic has been involved in sports & entertainment venue projects in Portland, Miami, Moscow, Paris and Villeurbanne, France.

Marshall Glickman
ARSENIO OTERO, Vice President of Sales Strategy and Sales Development, EMEA

Arsenio is responsible for running the Sales Operations of in EMEA and leading EMEA Sales Development team to generate pipeline and create customer success by driving them thru the Customer Company Journey.

Prior to, Arsenio spent five years at Oracle where he was VP of Business Operations and Demand Generation for Oracle Direct EMEA and before that he was management consultant at McKinsey&Co .

Arsenio holds an MBA from MIT Sloan School of Management and MsC on Mining Engineering from the Polytechnic University in Madrid.

Twitter: @arseotero
Arsenio Otero
GARTH FARRAR, Global Head of Digital at Repucom

Garth is a global leader in the Digital and Social Media space, having worked with numerous global clients to develop and implement innovative Digital Strategies around partnerships WORKING WITH RIGHTS HOLDERS AND ORGANISATIONS including FIFA , WTA., IOC, PROCTOR AND GAMBLE, HP AND VISA.
Garth Farrar
RUPERT PRATT, Managing Director - Generate

Co-Founder / Managing Director of Generate, a leading Sponsorship, Communications and Events Agency specialising in sports, music, entertainment and CSR. Generate oversaw Euroleague’s London Final Four Fanzone, PR, marketing and commercial strategy.

Rupert oversees the day to day running of the business and its service divisions (Consultancy, Activation / PR, Events and Sales) as well as the agencies expansion and development. He also manages its relationships with partner offices in Atlanta, Paris, Doha, Beijing and Shanghai Generate is one of the fastest growing agencies year on year and Rupert is a regular contributor to sponsorship conferences, articles, forums and best practice (visit to understand more)
Rupert Pratt
TERESA HERNANDEZ – Sponsorship and Institutional Advertising Manager, Endesa

Teresa has a degree in Advertising and PR from the UCM. She has 12 years of experience in agencies where she developed projects for many different clients from different industries: banks, automotive, transport, energy...

She came to work for Endesa in 2000, first in the Advertising Department. She is now in charge of the Communications, Sponsorship and Institutional Advertising. In the past years, she went through unique changes in the life of a company: change of Corporate Identity, liberalization, tries of merges, takeovers, repositioning of the brand...
Teresa Hernandez
ALEX WHITE - Community Development Manager, Tottenham Hotspur Foundation

Alex White is Community Development Manager at Tottenham Hotspur Foundation – the charitable arm of Premier League football club Tottenham Hotspur located in the London Borough of Haringey.

He is responsible for overseeing the Foundation’s youth and community engagement strategy that aims to provide high quality sports, health, training and education programmes, creating opportunities, encouraging enterprise and innovation, promoting social cohesion and enhancing life skills.

Alex’s project portfolio includes the Foundation’s flagship projects E18HTEEN and SKILLS as well as KICKZ, Positive Futures, Urban Arts, Junior Citizens and the Mayors Mentoring Programme.

Having spent ten years working with charities, communities and local government in the community development and sports coaching fields, Alex has not only a wealth of experience in this area but also a personal commitment to see equality of opportunity for all members of society.

Alex graduated from Kingston University in 2004 with a BSc (Hons) in Sports Science and holds additional qualifications in Coaching, Mentoring, Sports Therapy and Personal Training.
Alex White
MILAN CIRILOVIC - Marketing Advisor and One Team Manager, Partizan mt:s Belgrade

Alex White is Community Development Manager at Tottenham Hotspur Foundation – the charitable arm of Premier League football club Tottenham Hotspur located in the London Borough of Haringey.

Milan jointed KK Partizan club as a marketing advisor in 2007. He worked during last 10 years for several marketing agencies in Serbia: “ Sport Add” as a manager and since 2007 is working for sport event marketing agency “Devotion Plus” as CEO.

Milan also has experience in events organization. He worked as a main producer of Aleksandar Djordjevic farewell game in 2005 and as main organizer of Vlade Divac farewell event in 2007.

Milan with his club started to develop One Team program during last 2012-13 season and dedicated this program to children without parental care and developed its project with the Center for the Protection of Infants, Children and Youth in Belgrade.
Milan Cirilovic