Fernando Buesa Arena in Vitoria-Gasteiz was the site for the third in-person session of the 2018-20 Sports Business MBA by EB Institute. The Turkish Airlines EuroLeague Final Four provided students the opportunity to hear lectures from 11 high-profile industry leaders from the sports business world and a behind-the-scenes view of the planning and implementation of a major sporting event.
Students of the Sports Business MBA were able to learn from industry leaders Massimo Coccia, Name Partner at Coccia de Angelis & Associati; Marko Pesic, Chief Executive Officer at FC Bayern Munich; Xavier Bidault, Commercial Director Basketball at IMG Media; Neal Meyer, Basketball Operations Team Leader EME at NBA; Filip Sunturlic, General Manager at Crvena Zvezda mts Belgrade; Marshall Glickman, Chief Executive Officer at G2 Strategic; Markus Fest, Director Special & Corporate Events at Mercedes-Benz Arena Berlin; Daniel Geey, Partner at Sheridans; Kevin O'Riordan, Head of Sports Business Development at StubHub; Inaki Sanchez, Head of Media Sales Spain at DAZN; and Ismail Senol, Basketball Programmes Manager at beIN Sports Turkey.
"The lectures of the third session at the Turkish Airlines EuroLeague Final Four in Vitoria-Gasteiz with the industry leaders were very interesting; they are leaders in their field of expertise and we got to hear and learn how they approach their businesses in different perspectives and how they make decisions to move forward by looking into the future," MBA student Apostolos Tsagarakis said. "The most important thing is networking and expanding my own knowledge of sports business. This was the reason why I chose this program and potentially can lead to many different types of cooperation in the future."
In addition to the lectures, students participated in "battle sessions," where they introduced the topic of their research for the Final Master Thesis and received critique and suggestions from the program's Module Leaders. It also featured behind-the-scenes tours of parallel activities, such as the opening and championship game press conferences, the FanZone and other activities. Already a tradition, the EB Institute Alumni Networking Dinner joined the current students with alumni for a mutually beneficial to network in the field.
Having now concluded six online modules and three in-person session, students have six months to prepare their Final Master Thesis. Their supervisor will provide consultations before returning to Kaunas, Lithuania, for the fourth and final in-person session in January 2020, where they will defend their thesis during a viva and participate in the graduation ceremony, bringing their Sports Business MBA studies to an end.