The 2020-22 Sports Business MBA by EB Institute application process has officially begun as announced by Euroleague Basketball and Vytautas Magnus University (VMU).
Entering in the fourth year of the partnership, the MBA continues to enhance educational opportunities for existing and aspiring professionals in the sports industry to learn directly from industry and academic experts.
The MBA focuses on modern approaches to sports business, consisting of six modules over three academic semesters, including internship and group work opportunities, then ending with an MBA thesis. The blended learning format includes four week long in-person sessions at Euroleague Basketball headquarters in Barcelona, Spain, VMU’s campus and EuroLeague basketball club Zalgiris Kaunas, in Lithuania, and at one of the largest sports events in the world, the Turkish Airlines EuroLeague Final Four. The in-person sessions are combined with an e-learning platform that offers students maximum flexibility and sustained interaction with their professors.
In addition to the six VMU module leaders and Euroleague Basketball senior management delivering the curricular content, six industry experts and six guest academicians from La Salle URL, University of Bologna, University Paris 1 Pantheon Sorbonne and Birkbeck, University of London will educate and inspire students' minds, delivering a 360º education on sports business management.
Starting in September 2020, students will obtain both the systemic understanding and working knowledge of all major areas of contemporary sports: Business, Marketing, Communication, Management, Economics & Finance, Law & Governance.
Besides the six online modules and four in-person sessions, students will have to prepare a mid-term paper, complete an Internship or Project Work and write the Final Master Thesis by adopting modern research methods to solve practical problems in the sports business, bringing in this way their studies to an end.
Students enrolling for the course will be equipped with all of the necessary tools to become professionals in a broad range of sporting companies, organisations and endeavours, including clubs, leagues, international and national federations, sports marketing agencies, sponsors, technology providers and media outlets, to name a few. The course awards 90 ECTS (European Credit Transfer and Accumulation System) to graduates.