The annual Euroleague Basketball Institute Annual Workshops, which bring together coaches, players and club executives from a range of specialties to collaborate on plans for the future in the Turkish Airlines EuroLeague and 7DAYS EuroCup, are set to tip off next week for the 2021-22 season.
All discussions during the workshops, which last from June to September, are aimed at enhancing the standards of the competitions across all categories for the purpose of making each and every game experience more exciting for the fans.
EuroLeague head coaches will open the workshops when they meet on Monday, June 21, and Tuesday, June 22, in Barcelona, Spain, to discuss their views on the future in the competition. Included in their gathering is a day-long session with the Euroleague Basketball Officiating Department to review the season just finished and look at how rules and their interpretations can make the game better in the upcoming season. Head coaches from the EuroCup will meet with the Officiating Department on Wednesday, June 23.
For the second season in a row and the first time in person, all EuroLeague team doctors will gather in Barcelona on Friday, June 25, to exchange ideas on injury prevention and treatment of players, as well as to further their efforts in guaranteeing the health and safety of all game participants, including fans, during the ongoing pandemic and beyond.
Following the most dramatic season in competition history, media directors from all 18 EuroLeague clubs open the second week of workshops by meeting virtually on Monday, June 28, with a focus on innovative ways of delivering all that drama across ever-expanding communications platforms and bringing fans closer and closer to the action and the stars.
The EuroLeague's marketing and ticketing directors take the floor the next day with separate virtual sessions that share the mutual aim of offering both current and prospective partners and ticket-buyers a range of options and services that not only meet their current needs but anticipate new ways of connecting them with the game.
On Wednesday, July 7, the EuroLeague Clubs Business Meeting in Barcelona gathers executives from across the continent for two days' worth of discussions on best practices in the sports market and strategies for enhancing earnings in a pandemic-altered business climate.
The workshops resume in early September with four more collectives, headed by EuroLeague Players Association representatives for each team, making their contributions to the planning process. The players will take part, as well, in the two-day One Team Annual Workshop to strengthen the future impact of Euroleague Basketball's renowned corporate social responsibility program. EuroLeague security directors and EuroCup media directors will complete the workshop agenda in September, just in time for all parties to hit the ground running for the new 2021-22 season!