Euroleague Basketball is pleased to announce a new partnership with one of the world's best-known sports drinks, Powerade, for the upcoming Turkish Airlines EuroLeague Final Four in Istanbul.
The agreement will see Powerade given pride of place at different locations throughout the week's activities in the Turkish metropolis. That, of course, includes players from the competing teams keeping themselves hydrated and energized with the Powerade isotonic drink.
Representatives from the world's media and VIP guests at the Final Four will also be given a taste of Powerade to add to their enjoyment of the biggest weekend in world basketball.
There will also be a visual presence throughout the weekend for Powerade, with exposure at all official press conferences and on the innovative backstop LED screens during all games at the Sinan Erdem Dome.
Visitors to activities at the FanZone at Marmara Forum will be able to enjoy fresh Powerade all weekend, as well, adding to the fun at that three-day Final Four crowd-pleaser.
The agreement marks another step in a continuing relationship between Euroleague Basketball and Powerade that has seen them join together over the years in iconic European capitals for previous Final Fours.