Adidas, Euroleague Basketball announce official partnership for Turkish Airlines Euroleague Final Four 2013

Apr 23, 2013 by Print

adidas to have Significant In-Arena, Media, Fan Zone and Retail Presence at London Final Four 

Euroleague Basketball and adidas today announced a new partnership to grow basketball in Europe and the UK and help fans celebrate the 2013 Turkish Airlines Euroleague Final Four in London from May 10-12.

As Final Four partner, adidas will have in-arena presence at The O2, media rights during Euroleague broadcasts that air in over 190 countries and exclusive rights to produce official event apparel. adidas and Euroleague will also host several local fan activations including a 3-on-3 fan tournament played at the Turkish Airlines Euroleague Fan Zone at London's iconic Trafalgar Square.

"We are very happy to welcome adidas to the Euroleague Basketball family and their position to move the game forward and provide the best product for athletes and fans align perfectly with our goals,” said Mr. Jordi Bertomeu, Euroleague Basketball President and CEO. "We’re excited to continue using our unique platforms and partners to support and develop basketball in the United Kingdom.”

The presence of adidas at the Final Four will ensure that excitement for basketball following the London Games continues to grow globally, but also within the United Kingdom.

“The world watched Europe’s passion for basketball during last summer’s games, and we’re excited to partner with Euroleague Basketball to continue that momentum and grow the game through great fan experiences and products,” said Lawrence Norman, adidas vice president of global basketball.