Euroleague Basketball’s official timekeeper, Austrian watchmaker Jacques Lemans, was for the fourth year in a row present the official watch of the Turkish Airlines Euroleague Final Four. After successful and mutually beneficial experiences in Paris, Barcelona and Istanbul, Jacques Lemans returns as an official sponsor at European basketball’s signature event, this time in London, England. As part of the agreement, Jacques Lemans also produced a limited run of one-of-a-kind, high-quality 2013 Turkish Airlines Euroleague Final Four watches that also commemorated the four-year relationship between both companies. Like in years past, these exclusive timepieces were issued to members of the participating teams and available for purchase at the Final Four for savvy basketball fans eager to complete the Jacques Lemans/Euroleague collection. Its ongoing partnership with Euroleague Basketball in addition to its licensing agreement with the UEFA Champions League cements the status of Jacques Lemans as a leader in the European sports marketplace.