adidas has done its part in spreading basketball in Great Britain by sponsoring the 3on3 tournament at the 2013 Turkish Airlines Euroleague Fan Zone at Trafalgar Square in downtown London. “At adidas, we are excited about bringing the adidas 3on3 tournament to the streets of London,” said Jim Gatto, Director of Sports Marketing Basketball at adidas. “Basketball taking over such an iconic spot as Trafalgar Square is a great tool that allows UK basketball fans to get closer to European basketball and Euroleague.”
Trafalgar Square hosted 3on3 tournaments for men, women and under 20 juniors.
“It’s great for basketball that they’re advertising basketball in London and the UK because there are not a lot of opportunities to play. And 3on3 in Trafalgar Square in London is just perfect,” said Kristiina Tukk, who along with her team Bolleritas won the women’s tournament by beating Kapow 35-19. Tuuk and teammates Zane Ergle, Karolina Karolak and Anita Kyesimira won tickets for Sunday’s Euroleague final. “It’s great to be here and winning the tickets was a nice surprise,” added Tuuk.