Euroleague Basketball's commitment to enhancing the fan experience with new technologies will take a major leap forward this week when Turkish Airlines Euroleague become the first competition in major professional sports to test players wearing micro-cameras on their uniforms in an official game.
In its visit on Friday to play Real Madrid in Top 16 Round 14, in the very last game before Turkish Airlines Euroleague playoffs, two Zalgiris Kaunas players – veteran center Robertas Javtokas and young guard Edgaras Ulanovas – will wear jersey cams that will transmit live images to the game broadcast. The images will help put fans at the center of the action at game speed by giving them the exact same visual perspectives as the players themselves.
This pioneering test, which will relay images from the jersey cams to the live television audience during the game, is a collaboration between Euroleague Basketball, Canal + and First Vision Cam. Zalgiris players have tried the cameras in a practice setting and were unanimous in their agreement to wear them in Friday's game at the Barclaycard Center in the Spanish capital, the venue for this spring's Turkish Airlines Euroleague Final Four.
"Zalgiris Kaunas is happy to be a part of the new technologies introduced by Turkish Airlines Euroleague. Our players are looking forward to try the jersey cameras in the Euroleague game and they are excited to see the outcome," Paulius Motiejunas, Zalgiris Kaunas President, said. "I am sure that the results will be fantastic. The fans will be able to catch another dimension of the game, so they can enjoy it even more."
Thursday's historic jersey cam debut continues Euroleague Basketball's synergistic use of technology to bring Turkish Airlines Euroleague excitement and drama ever closer to the fans. Last season, the Euroleague was one of the first in pro sports to use Google Glasses in a live game. And in January, Euroleague Basketball launched one of the sporting market's first fully responsive website platforms, offering identical news, video and live scoring on all devices.
"Taking this new and exciting step forward, thanks to the cooperation of Zalgiris Kaunas and its players, shows how everyone is united in improving the fans' experience of the Euroleague through new technologies," Alex Ferrer Kristjansson, Director, Brand & Communication for Euroleague Basketball, said. "Having used jersey cams on referees before, we have seen a unique perspective on the game that will be even more fascinating when the players are the ones wearing cameras."
"This game is a great step forward for the sports broadcasting sector," Jose A. Ildefonso, First V1sion CEO, said. "It's an honor to experience this historic moment together with Euroleague Basketball, which has had the foresight to look into the future and use First V1sion before anyone else in the world."