Real Madrid fans at the WiZink Center are enjoying special halftime entertainment during every home game this season, thanks to the club's commitment to Euroleague Basketball's social responsibility program One Team.
The reigning EuroLeague champ has created a unique connection between fans and the participants in the One Team program, who are given a big cheer each time that they come onto the court to take part in a fun halftime activity.
These gameday events are part of a wider program run by the Real Madrid Foundation for 'Adapted School Basketball', which provides high-quality basketball-related activities to participants with disabilities who don't usually find many opportunities to play organized basketball.
All the sessions are adapted to the needs of the children by qualified teachers and coaches. The main objectives of the program are to teach basketball skills while also embedding positive values such as commitment, partnership, enjoyment and equality.
Real Madrid players and coaches, including team captain and One Team Ambassador Felipe Reyes, have a strong commitment to the One Team participants.
"Through its foundation, the club is breaking social barriers and helping to create an inclusive society," Reyes said. "Having this collaboration with EuroLeague through the One Team project reinforces the objective of integration."
Real Madrid is working with 180 people aged between 12 and 30 two times each a week in 11 different facilities all around the city, between October and June. The program is led by professional coaches and presents the opportunity for the participants not only to practice sport but also to integrate in regular activities with other young people from the club's basketball schools.
Alvaro Jimenez, one of the club's One Team coaches, said: "The halftime activities are a huge motivation for our One Team participants from the Adapted Schools, and also gives more visibility to the idea that sport can be a tool for social integration, no matter your circumstances or capabilities."
One Team, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve meaningful social impact in our communities across Europe and is supported by every club in the Turkish Airlines EuroLeague and 7DAYS EuroCup.
Since its founding in 2012, the One Team program has already helped more than 16,000 participants through its various team-focused projects.